Following the announcement of the Eid Al Adha edition of ‘Eid in Dubai’, the DSF Office has announced the launch of the ‘Eidiyat Dubai Promotion’, a retail highlight of the event that will begin on November 20 and go on till December 10, 2008.
Organised in cooperation with the Dubai Shopping Malls Group (DSMG) and the Dubai Gold and Jewellery Group (DGJG), the exclusive retail initiative will offer 30 shoppers the chance to win prizes worth a total of AED 3 million in raffle draws that will be held on December 8th, 9th, 10th.
Commenting on the latest shopping promotion from the Dubai Shopping Festival Office, Laila Suhail, Chief Executive Officer said, “While conceiving the ‘Eidiyat Dubai Promotion’, the DSF Office had a social and economic objective behind it. One, to spread the concept of ‘Eidiya’, which is popular in the GCC, among visitors and shoppers in Dubai; and second, to entice the retail sector to be part of ‘Eid in Dubai’, given the present economic circumstances.”
Around 16 of Dubai’s renowned shopping malls will be part of the Eidiyat Dubai Promotion. These include Al Ghurair City, Dubai Festival City, Wafi, Dubai Outlet Mall, Mall of the Emirates, Ibn Battuta Mall, Dubai Mall, BurJuman, Reef Mall, Times Square Center, Al Bustan Centre, Palm Strip, Mercato, Town Centre, Lamcy Plaza, and Karama Centre. Gold Retail outlets of the Dubai Gold and Jewellery Group (DGJG) will also be part of the promotion. Shoppers will easily identify the promotion in retail outlets through the ‘Eidiyat Dubai’ danglers and posters that will mark participating stores.
During the promotion, shoppers will be entitled to a raffle coupon on a minimum purchase of AED 200. The coupon will then be entered into the raffle draws to be held on December 8th, 9th, and 10th.
© 2008 Al Bawaba (www.albawaba.com)
