‘Al Aan TV’ has begun the countdown for the launch of the new program “X Drive”, which specializes in the world of automobiles. The program is one of a kind that targets women to assist them in choosing top of the line cars to cater to their every need.
The television station, which is known to always touch base with its viewers and present a selection of programs, will launch the new show at the start of November.
The program aims at presenting the latest models of cars by different makers, in addition to entertaining news on what is new and out of this world in the world of automobiles.
Head of the Marketing and Sales department at ‘Al Aan TV’ Zoya Saqr revealed that the management of the station will ensure that ‘X Drive’ will be a must watch show and that it will present all the new inventions, models, styles and improvements in automobiles, in addition to presenting specialized advertisements.
Zoya added that the new program targets all audiences and specifically women, whom in the past was never the aim of such shows.
Stars and the cars they drive will also be a section of the show. Special interviews will be held with stars in which they will discuss why they chose the kind of cars they drive and what was the factor that made them choose specific models over others.
In addition the show will present special reports on the latest models of yachts, motorcycles and more.
The program will be hosted by Rene Farah.
© 2008 Al Bawaba (www.albawaba.com)
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