Following the great failure of the film Ibn Ezz, its star Alaa Walei Eddin has decided to mount an urgent probe of the reasons why box office receipts were half of what was expected, according to the daily Al Raya.
Walei Eddin has asked director Sharif Arafa and the producer to find a way to rescue the film. At the same time, Mohammed Hineidi’s film Jaana Al Bayan Al Tali, Ahmed Al Saqa’s Africano and Mustafa Amar’s Ashab Walla Business are hitting the theaters.
Ibn Ezz earned 3.5 million pounds for two weeks of showings at Cairo’s theatres, but received sharp criticism from both audiences and critics.
The contrast was stark with Walei Eddin box office smash last year, Al Nather.
Moreover, UAE theaters have refused to buy the film, because the producer did not accept their condition that revenues be shared with the distributor – Albawaba.com
