The search is on for the UAE's ultimate 'Belieber'
Bieber fans, known as ‘Beliebers’ were greeted at the store by a smiling Justin saying “hey” - via video booth.
Fans then had 30 seconds to prove why they’re the Ultimate Belieber. “We had some people who broke into tears even before they went into the booth,” said Maria Koniuhova, brand and promotions manager for Virgin Radio 104.4. Virgin Radio has uploaded 150 videos from the search with fans getting just one week to pick their favourite.
The search continues at Dubai’s Mercato Mall between Thursday, March 14 and Saturday, March 16.
There will be two further heats in April ahead of Bieber’s Dubai debut at The Sevens stadium on Friday, May 4.