Ehab Tawfiq in a dilemma over Rotana’s demands
Egyptian singer Ehab Tawfiq recently released a new music video for his song “Ya Salam” (Oh My), from his latest album “Hubbak Alamni” (Your Love Taught Me). Ehab gave the clip to a number of satellite music channels, like Mazzika and Melody to be aired, disregarding his production company ‘Rotana’s conditions of exclusivity.
‘Rotana’s conditions are that any clip produced by its members is only permitted to be aired on its satellite music channel, but Tawfiq ignored the condition in order to generate a bigger profit from the clip.
Ehab claims that after he had submitted his album to ‘Rotana,’ the company did not launch the appropriate advertising campaign for his release, which led him to launch his own promotional campaign with his business manger, including filming the music video at his own expense.
Ehab revealed that he intends on making his debut in the cinema and is reviewing the script for a film called “Rasa’el Gharam” (Love Letters), to be directed by Ali Idrees.
Hala Shiha and Muna Zaki have been nominated for leading roles alongside Ehab, but the decision has not been finalized. Ehab noted that he intends on financing the production of the film from his own budget along with the help of his business manager Hussam Tawfiq.
Ehab stated that he had received numerous offers from different producers and directors for different film, but turned them all down stating that not one had a budget of over 3 million Egyptian pounds, which signifies that it will be of low quality.
Ehab asserted that the success of his recent concert at the Carthage Festival in Tunisia is due in part to his ongoing efforts to always present what the audience wants. He added that the music he creates is the key to getting closer to his fans and through them he is able to achieve success.