Latifa chooses Rotana over Alam El Phan

Tunisian singer Latifa has joined the production company Rotana and signed a contract with the president of the company, Salem Al Hindi, at a special signing ceremony. Salem had met with Latifa at the company’s offices in Beirut for the signing, which occurred in the presence of a number of employees from Rotana, and expressed his gratitude for her joining the company.

According to the London based Elaph, the agreement was reached between the two parties after long negotiations.

Latifa had held negotiations with with ‘Alam El Phan’ and ‘Rotana,’ in the attempt of choosing the most appropriate one for her.

Salem stress that Latifa’s joining is proof that the company features some of the most prominent singers in the Arab world.

On her part, Latifa expressed her honor at joining Rotana’s family describing her signing of the contract as a return to her first home, Rotana being the first production she had signed with at the start of her career. The singer added that the company had given her a push forward and paved the way for her success.

Latifa filmed her latest music video for “Binus Al Jao,” written by Lebanese artist Ziad Al Rahbani.

The clip, directed by Saed Al Marouq, was filmed in the heart of Beirut and will be aired in the near future along with the release of the album.