Rayban protects Alissa from the heat
The countdown for the release of the latest album “Ahla Dunia” (The Best World) by Lebanese singer Alissa has begun, as the singer prepares to dazzle her fans once more with new songs and styles. The singer was able to achieve significant success in the Arab and abroad in such a short time. The new album will feature 13 songs, which Alissa chose very carefully to ensure listeners satisfaction.
According to the London based Elaph, Alissa revealed that she will be travelling to Dubai by the end of this month to hold a press conference for the launch of her latest promotional commercial for Rayban sunglasses. The singer added that during the beginning of April, she is planning to head off to the United States of America where she will hold a tour around five different states.
Alissa has just returned from London where she took part in a special press conference held by Pepsi Cola Company, after receiving a special invitation. There were pop stars, cameras and lights, but the excitement wasn't for a movie premiere, but for the world debut of a Pepsi commercial — starring Britney Spears, Beyonce Knowles and Pink.
The trio alongside Alissa were all at the National Gallery in London's Trafalgar Square for the first screening of the soft drink manufacturer's New Gladiator ad, in which they play gladiators and Enrique Iglesias plays an evil Roman emperor. Alissa was presented as the sole representative for the Middle East, and expressed her honor at being part of such an event.
Alissa had signed an agreement with Pepsi Cola becoming the official spokesperson for the company in the Middle East. The agreement between Alissa and Pepsi is part of the company’s strategic plan to expand the popularity of Arab singers and their music making it reach the entire globe.
Alissa appeared as the first spokesperson displaying Pepsi’s new soft drink “Pepsi X” in a new commercial with a song “Aribli” (Come Closer), written especially for her and is scheduled to be aired on all local and satellite TV stations in the very near future. Through this step the singer has officially become part of Pepsi’s star family that includes some of the most well-known names of the Arab world and abroad like, American singer Madonna, Britney Spears, Enrice Igleasis, and Arab singers Nawal Al Zoughbi and Amr Diab.
Pepsi’s regional marketing manager stressed that Alissa was chosen specifically to represent Pepsi’s new energy drink is due to the fact that she enjoys such a lively and outgoing personality, and stands for everything that is natural and energetic, which is what the drink signifies. Earlier, Alissa had denied the news of signing an agreement with Pepsi wanting to keep it a secret until all the arrangement are complete.
Alissa had just completed shooting the music video for her song "Kul Youm Fi Umri" (Everyday in My Life), which is part of her upcoming release scheduled to hit stores in the very near future. The video clip is directed by director Saeed Al Marouq, which is the first time he works with Alissa.
An Italian model, Lucio Rafinal, was brought specially from Italy to take part in the video clip alongside Alissa. The filming was done in Lebanon at a horse racing field, in an attempt to present a totally new idea for a music video, which has never been used before.
The director revealed that he is always careful not to repeat the same idea for any of the clips he directs, adding that the theme behind Alissa's clip is unique in the sense that it combines different themes at once. The video is a combination of romance, dialogue and the feeling of being young. –Albawaba.com
© 2004 Al Bawaba (www.albawaba.com)