Hello boys and girls: Arabic adaptation team of Sesame Street visits original studio in NY
Sesame Street Characters (Image: Facebook)
Click here to add Abu Dhabi as an alert
Disable alert for Abu Dhabi,
Click here to add Ali Al Rayyes as an alert
Disable alert for Ali Al Rayyes,
Click here to add Arab Bureau of Education for the Gulf States as an alert
Disable alert for Arab Bureau of Education f ...,
Click here to add Cairo Arafat as an alert
Disable alert for Cairo Arafat,
Click here to add Educational Advisory Council as an alert
Disable alert for Educational Advisory Council,
Click here to add GCC Joint Programme Production Institution as an alert
Disable alert for GCC Joint Programme Produc ...,
Click here to add Mubadala Development Company as an alert
Disable alert for Mubadala Development Company,
Click here to add New York as an alert
Disable alert for New York,
Click here to add Ya Simsim as an alert
Disable alert for Ya Simsim
The team behind the Iftah Ya Simsim educational initiative, consisting of 15 Arab producers and writers, visited the Sesame Street studio in New York for an up-close training session in educational methodology and production techniques.
Iftah Ya Simsim, the local adaptation of the classic award-winning children’s programme Sesame Street, is now in pre-production and is expected to debut on multiple GCC channels in the latter half of 2014.
The team is part of a new production company called Bidaya (Arabic for beginning), which aims to create high-quality educational media content in Arabic. Bidaya is based at Abu Dhabi’s media and creative hub, twofour54. The television and film services arm of twofour54, Intaj, will be handling the post-production of the show and the studio location.
The workshop was also attended by representatives from the GCC Joint Programme Production Institution (JPPI), the organisation which worked on the first Iftah Ya Simsim programme in 1980.
“We are happy to share our experience to help this new crop of creative producers entertain and educate our children as we did 30 years ago,” said Ali Al Rayyes, JPPI’s managing director.
Dr Cairo Arafat, managing director, Bidaya Media, said: “The Bidaya team, which comprises of creative and innovative Arabs, were thrilled to be in New York at the Sesame Street studio and workshop. They learned about the process and techniques behind Sesame Street, the most beloved children’s program in television history,”
Bidaya’s inaugural project, Iftah Ya Simsim, utilises a proven model formulated by Sesame Workshop, the non-profit educational organisation whose global mission is to help all children reach their highest potential.
Bidaya is also coordinating its efforts with the Arab Bureau of Education for the Gulf States (Abegs), which has been the key partner in developing the overall curriculum and educational objectives of the new Iftah Ya Simsim and related content.
Iftah Ya Simsim will be supported by an Educational Advisory Council (EAC), which will comprise of educational experts and media professionals. Initial support for Bidaya is through a sponsorship from Mubadala Development Company as part of its commitment to foster education among youth.
A new website will be launched this year, where workshops, master classes, creative designs, surveys, curriculum and research will be posted. Bidaya also will engage creative, education and family communities through its social media pages, which will enable followers to keep a track on the developments.
- Straight from the Muppet's mouth: Jordanian artist Natheer Khawaldeh talks Gargur and "Iftah Ya Simsim"!
- They have landed: Star Wars: Episode VII in Abu Dhabi and ready to start shooting
- UAE goes to France: Abu Dhabi & Dubai to promote own film industry at Cannes Film Festival
- 'Beware the Night', Abu Dhabi! Hollywood is coming to town!
- Adel Imam apologizes to ‘The President’s Cook’