Turkish soaps are taking off: To the Middle East and beyond!
Not only in the Middle East, Turkish soap operas are on the path of expanding their fan base after joining the Chinese, Russian, Ukrainian and Pakistani markets for the first time in 2013.
The drama productions have drawn interest from audiences from around the world, in particular, the Middle East, the Balkans and Central Asia, the Hurrieyat Daily News said.
According to the Prime Ministry Office for Public Diplomacy (KDK), the exports of Turkey’s drama sector, which has productions broadcasted in more than 50 countries, have brought $150 million input to the country in 2013.
They recently found their way to Ukraine, Pakistan, Russia and China, a step signaling a growing global interest in Turkish drama.
According to the KDK report, more than 70 Turkish dramas are being exported to 54 countries around the world.
Turkish soaps began competing in the international market since the middle of the 2000s, the report said, and they are usually among the most watched programs in the countries where they are broadcast.
Among the most popular exported Turkish dramas around the world are: “Muhteşem Yüzyıl” (Magnificent Century), “Fatmagül’ün Suçu Ne” (What is Fatmagül’s Fault) and Aşk-ı Memnu” (Forbidden Love).
The final episode of “Gümüş” (Noor) was seen by 84 million people in the Middle East, according to the report.
Information provided by the Culture and Tourism Ministry states that “Turkish dramas were sold at a price between $35 and $50 per episode. Today, these prices vary between $500 and $200,000 per episode,” the newspaper added.
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