Umm Kulthum brought back to life to perform for Arab stars
Umm Kulthum was brought back to life in hologram form for the launch of MBC Egypt in October
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The Amman-based design and advertising agency, ND Productions, simulated a performance by iconic Egyptian singer Umm Kulthum at the launch event of MBC Egypt, which took place in October in the prescence of a large group of Arab actors, musicians, and filmmakers.
The video was released on YouTube last week.
ND Productions restored footage from a 40-year-old recording of the singer, putting together the first live hologram on a Middle Eastern stage.