AUDI AG sold around 1,092,400 cars in the past year, exceeding the Company’s annual sales forecasts, and thus recorded its best ever year in terms of sales. In China, Audi sold a record 227,938 units; in the United States, the brand achieved sales surpassing the 100,000 mark for the first time.
“We have set a historic sales record on the US-market, while achieving the best earnings in the United States in a long time,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG.
Audi also achieved record sales in the Chinese market, with demand growing considerably faster than expected. This led to Audi dealerships running low on cars at the end of the year. In all, the company delivered 227,938 cars to customers between January and December, 43.4 percent more than during the previous year. In December Audi handed 18,186 cars over to their buyers.
In Germany – as expected – the new Audi A1 helped the Ingolstadt-based carmaker to finish the year strongly. Corporate business, which is again on the upswing, also contributed to increased sales in December. With 23,950 units, AUDI AG sold 36.4 percent more cars than during the same month last year. Sales figures for the entire year, with 229,157 units sold, were slightly above the results for 2009, despite the impact of the scrappage bonus.
Sales in December also rose significantly in Europe as a whole, to about 52,200 units, an increase of 18.2 percent compared to December 2009. From January to December, AUDI AG sold 647,600 cars in the region – and confirmed its position as Europe’s bestselling premium car brand.
The Middle East recorded a sales number of approximately 6,300 units in 2010, an increase of 12.5% over 2009, in line with the company’s strategy of sustainable growth.