Under the patronage of the Head of E.U Delegation to Jordan, Mrs. Joanna Wronecka, the Franco-Jordanian Business Club (CAFRAJ) in it capacity as the French chamber of commerce and industry in Jordan and in cooperation with the E.U delegation in Jordan organized a training Seminar on How to export to the E.U on 14/7/2011 in Kempinski hotel- Amman.
The executive director of CAFRAJ , Mr. Ibrahim Kattan welcomed the speakers from the EU and from the ministry of Industry and trade stressing the importance of organizing such training programs to enable Jordanian exporters to crack the European market, He also presented the activities of CAFRAJ within the Jordan services modernization program JSMP financed by the EU in cooperation with JEDCO such as organizing two trade missions for Jordanian companies working in the ICT sector and in the movie making sector to France.
Mr. Spiros Polycandriotis, head of trade, economic affairs and private sector development at the EU delegation to Jordan, also emphasized that it is in the hands of Jordanian producers and companies to seize the opportunity to learn how to export to the EU market.
The seminar was animated by an expert from the European Union – Directorate General Export helpdesk in Brussels with the overall objective of introducing the “Export HelpDesk” to all interested Jordanian companies and economic players with the potential to export to the E.U market.
The “Export HelpDesk” is an online service, provided by the European Commission, to facilitate market access in particular for developing countries to the European Union. This tool provides exporters with necessary information on how to access the E.U market which is the world's largest single market and by far the most important trading partner for developing countries.
Mr. Yousef AL SHAMALI , Director of Foreign Trade Policy and relations directorate – Ministry of Industry & Trade – Jordan presented the context and framework of bilateral trade relation between the EU and Jordan.
Jordanian exporters were presented the opportunity to benefit from an interactive demonstration of useful and practical information on all procedures and relevant regulations of export to the E.U ranging from applicable requirements and internal taxes for each E.U country to import tariffs with a focus on the preferential regime applicable in Jordan as well as trade statistics in terms of export and import between E.U and Jordan. It is worth noting that the Export help desk was launched in Arabic in November 2010.
The training seminar also highlighted the context and framework of bilateral trade relations between E.U and Jordan which was presented by the Director of Foreign Trade Policy and relations directorate from the Ministry of Industry & Trade in Jordan.
This seminar was organized within the context of the “Jordan Services Modernization Program” JSMP financed by the E.U in cooperation with “Jordan Enterprises Development Corporation “JEDCO, the JSMP is an EU funded program focusing on the development and modernization of the Services sector. Its duration is 3 years (2009-2011) with a total budget of €16 million. Beneficiaries of the program are private service sector enterprises - Small and Medium size Enterprises (SMEs) - relevant business associations and public sector bodies.
It is worth noting that the bilateral economic cooperation profile between the E.U and Jordan is in continuous prosperity, since 2008, the E.U has become Jordan's second trade partner, behind Saudi Arabia (covering 15.7% of total trade and 21.3% of Jordanian imports) with a total trade amounting to approximately €2.8 billion in 2009. The EU's Association Agreement with Jordan was signed on 24 November 1997. It entered into force on 1 May 2002, The agreement will progressively establish a free trade area between the EU and Jordan over 12 years, in conformity with WTO rules.
A very significant recent progress in the E.U-Jordan relationship was granting Jordan the “advanced Status Partnership” in 2010, Jordan is the first European Neighborhood Policy (ENP) Mediterranean partner country with which the European Union has concluded the technical negotiations for a new joint ENP Action Plan which gives concrete substance to the “advanced status” partnership.
This advanced status partnership represents a golden opportunity for Jordan in terms of expanding further areas of cooperation between Jordan and the EU opening up new opportunities in economic and trade relations via a progressive liberalization in services and the right of establishment, facilitation of market access, progressive regulatory convergence and preparations of future negotiations on a Deep and Comprehensive Free Trade Agreement, as well as reinforced cooperation with certain European agencies and programs.