Axiom Telecom Becomes Distributor for BlackBerry Smartphones in the Middle East
Axiom Telecom today announced that it has formed a distribution relationship with Research In Motion (RIM) for the Middle East. Axiom Telecom, a leading mobile and smartphone retailer, will help support RIM in increasing its channel reach and penetration in the United Arab Emirates, the Kingdom of Saudi Arabia, Oman, Kuwait, Qatar, Bahrain, Jordan and Lebanon. The partnership offers a streamlined supply chain process focused on increasing the delivery of BlackBerry® smartphones and accessories to Axiom’s customers, as well as to third-party retailers and wholesalers. Axiom Telecom supports a broad range of BlackBerry smartphones, including the recently launched BlackBerry® Torch™ 9800. Faisal Al Bannai, CEO of Axiom Telecom, said: “Blackberry smartphones and accessories are in high demand, not only in Axiom stores but across the region. Our agreement with RIM underscores the fact that we know the pulse of customers’ demand while having the ability to provide viable business benefits to our partners. We look forward to a long and prosperous relationship.” Axiom Telecom's distribution network provides multiple points of access to the end customer through three principal routes: a retail channel through a variety of brands and store formats, a micro-distribution channel for independent stores, and a macro-distribution channel serving wholesalers for domestic and international sales. The Axiom group has more than 1,500 employees and covers more than 3,300 points of sale across the Middle East.