Latest product launches drive Chevrolet sales up 9.2% in The Middle East
Chevrolet confirmed its standing as one of the leading automotive brands in the Middle East and fastest growing in the world by posting an impressive sales performance in 2010. Chevrolet reported sales growth of 9.2% in the region.
Growth was driven by strong sales of Chevrolet’s newly launched vehicles, the Cruze, Malibu, Traverse and Camaro. Chevrolet’s range of pick-ups and full-size SUVs continued to be a great hit in the region with double-digit sales growth recorded for the Silverado (+74%), the Tahoe (+14%), the Avalanche (+39%) and the Suburban (+56%), which also celebrated its 75th anniversary in 2010.
Chevrolet’s popularity extends across the Middle East with double-digit sales growth achieved in Iraq, where sales increased 52%; Qatar 35%, Jordan 24% and Bahrain 13%.
Chevrolet is expected to attract new customers to the brand with four new vehicles set to be launched in 2011 - the new Chevrolet Captiva, Camaro Convertible, Aveo and Cruze Hatchback.
“Chevrolet is winning customers in the Middle East attracted by its compelling designs, quality, durability and great value,” said Fadi Ghosn, Chief Marketing Officer at General Motors Middle East. “We expect even greater success for Chevrolet in 2011 as we will be introducing four new vehicles that meet the needs and aspirations of the customers in this region. These new vehicles, together with the celebration of the Chevrolet centennial, will increase the consideration and desirability of the brand.”
Chevrolet’s success in the Middle East replicates similar sales growth patterns in other global markets. Chevrolet sold 4.26 million vehicles globally in 2010, an average of one every 7.4 seconds, and was the only top five vehicle brand to grow its market share in 2010. In the U.S., sales of Chevrolet grew by 16%, but Chevrolet recorded the most significant sales growth in key BRIC emerging markets. In Brazil, Chevrolet registered sales growth of 78%, Russia 11%, India 60% and China 63%