Kitchens of the future, as imagined by design students for Conceptualife 2010
LG Electronics (LG), the world’s leading innovator in home appliances, has announced the second edition of ‘Conceptualife’ – a regional design competition that provides a platform for university students to unleash their creativity and present their depiction of future kitchen designs and appliances.
Last year’s event saw nearly 600 registrations from participating countries – Saudi Arabia, Iran, South Africa and the UAE. This year, with a focus on eco-friendly and futuristic designs, LG has expanded the event format with the addition of two new countries, Egypt and Turkey, and expects a 30-40% increase in participation.
Thomas Eom, LG Egypt Managing Director said: “Conceptualife as the name suggests is about developing concepts that can make life better and this is in line with LG’s philosophy. Our goal is to encourage local talent by giving design students from across the MEA region the opportunity to showcase their ideas to a wider audience. This also provides LG with insight into design visions for a greener tomorrow from the region’s youth and next generation consumers.”
“We were highly impressed with the submissions last year, and have no doubt that this year’s designs will be outstanding. Going green is at the forefront of LG Electronics plans for the future, and events such as this are imperative to provide us valuable perspective from tomorrow’s generation of potential customers,” added Mr. Kim.
Universities from participating countries have already showed their support and enthusiasm encouraging students to actively participate.
The finale, which takes place on 24th May, 2011 in Dubai, will see two shortlisted finalists from each country battle it out for first place. Each individual will be invited to present and explain their designs to an expert panel who will evaluate their work on uniqueness of design relative to existing kitchens, the use of innovative kitchen appliances, functionality, and use of space, storage and worktops.
All designs are expected to emphasize environmental solutions including the use of recycled material and durability, and will be scored accordingly. All these factors will weigh in on the judges’ decision as they look at the feasibility of bringing such designs to markets.
An annual regional competition, LG Conceptualife is open to all design students who wish to participate. For further details, please contact Udai Desai at +971 50 358 2918.