The event featured 20 designs by acclaimed Saudi designer Wid Bougari
Lux, a brand of Unilever Arabia, launched in Riyadh, Jeddah and Dammam this Saturday May 14th the Lux Beauty Gallery, the first of its kind event focusing on true splendors of Arabian beauty. The event, to be held until May 18, provides Saudi women an unprecedented opportunity to enjoy the various elements of beauty - all under one roof. The Gallery features elegant fashion, trendy makeup, and all the latest hair styles.
Saudi women are known for their passion about elegance, and are eager use all possible elements to express their beauty. Lux Beauty Gallery, held in Riyadh Celebrations Hall, presents the full spectrum of products for alluring beauty and youth.
Commenting on the concept of the Gallery, Anas Al Safi, Lux Marketing Manager at Unilever Arabia, said: “When someone says ‘a Saudi Woman‘ in the language of beauty and fashion, it refers to a woman who is very educated and cares a lot about her beauty. It also means a woman who loves pampering herself and dedicating a part of her time for her beauty. As such, we wanted to bring everything related to beauty under one roof, because we realize that when a Saudi woman wants to have a special evening, she is keen to do four essential steps- bathing with Lux soap, having her hair done, applying makeup, and wearing an elegant dress suitable for the occasion. Lux Beauty Gallery is aimed to provide all these essential elements.”
“This is the first time we are hosting the Lux Beauty Gallery, which will become an annual event from now on. We’ve chosen Riyadh to launch the Gallery because we have confidence in the beauty of women in this city, and we aspire to enrich their knowledge about the world of beauty and fashion by providing them with makeup and hair experts who are deeply acquainted with everything related to Saudi women including their culture, beauty habits, skin type, and the touch of their hair. These experts will shed light on the latest fashion lines in various areas, in addition to demonstrating works of the Saudi designer Wid Bougari, who has designed a special new line for the Lux brand,” added Al Safi.
About cooperating with Bougari, Al Safi commented: “She has been selected for by the audience. A survey revealed that the majority of Saudi women prefer Bogari’s designs, which complement the other beauty elements gathered under one roof. There is a showroom, which houses 20 evening dresses conceived by this creative Saudi designer who has created a new line for Lux ladies.”
Bougari added: “I’m glad that I’ve been chosen by the audience, and am pleased to work with Lux- a brand known by its special focus on Saudi woman’s beauty, and a name with which I share the passion to present everything that appeals to them and adds magic and beauty to their femininity.”
Bougari is considered as one of the most famous Saudi designers. She has a unique line in the world of elegance and innovation, where she astonishes the audience every time with a new exotic design that is chic and elegant and becomes the centre of focus for fashion conscious women and the media.
Bougari pointed out that her participation in the event allowed her to gain a lot, and added: “Professionalism and globalism are the language of Lux, and the language in which I prefer to talk. I have designed 20 dresses for this occasion aiming to complement other beauty elements, and this is my message, Lux’s message, and the message of and for every woman.”
The visitors of the gallery also had the chance to know more about Bougari’s latest designs. The event was marked by extreme elegance and professionalism, and the Gallery also announced a draw on one of elegant Bogari’s dress as a gift, and a symbol of Lux’s care and appreciation towards Saudi women.
The Gallery also has a showcase on hairstyling that offers the latest styles by the expert Roma Rizk, who will highlight the summer styles.
She explained: “I’m very excited about the idea of gathering the elements of beauty in one place, because this saves time and efforts on women, and presents them everything they desire in the world of beauty and fashion by famed experts.”
The hair specialist focuses in everything she presents on what is suitable for Saudi women, taking into consideration the climate in KSA during summer. ٌRizk said: “Each season has its own style, and in the Gallery we will show the latest hairstyles and methods to take care of hair. Also I will offer direct advice to every woman who seeks it.”
Lux has also joined hands with Make Up expert Inas Hammoud, who will provide Saudi women with advice regarding the best ways to take care of skin and makeup. Every visitor can give herself a few minutes to take care of her skin in line with the latest trends. Talking about her experience in Lux Beauty Gallery, Hammoud said: “It’s a special experience for every lady who seeks to feel her beauty, and highlight her strong points, by following the simple and easy methods that we provide.”