Saudi Arabia is the third largest market in the world of Air Conditioners
Mekar, a leading central air-conditioning company, has opened its own dedicated sales and service centre in Riyadh, Saudi Arabia, and will soon be opening similar offices in other cities.
Aliseo Group, the Italian company which owns Mekar, recently acquired the company’s distributor in the UAE, Royal Gulf, which was part of the Koohiji Group.
The company’s strategic investment into Saudi Arabia underscores their belief in the growth potential in the region. Francesco Boaro, President of the Aliseo Group which owns Mekar said, “The objective and efforts behind making further investments in the Kingdom is based on the perception that the long-term outlook for the construction industry in this region is positive and likely to remain so in the future. The recent acquisition of Royal Gulf will enable Aliseo Group to spread its sales network across Saudi Arabia which is the third largest market in the world of Air Conditioners and bring an array of high quality HVAC (heating, ventilation and air-conditioning) products and solutions from Italy.”
He pointed out that according to industry reports, the central air conditioning market will achieve growth in line with the expansion in infrastructure projects in the Kingdom to reach 1.5 billion riyals by 2014.
Arun Tuli, Managing Director of both Mekar LLC and Royal Gulf LLC emphasized the advantages of establishing an office in Saudi Arabia. He said, “Now customers can buy Mekar products directly from Mekar rather than dealing through distributors. This not only provides price competitiveness but also gives confidence to the customer about after sales services and warranties directly from the manufacturers.”
Tuli said that the company has expanded its product offerings with the introduction of a new range of Eurovent certified air handling units (AHUs), hygienic AHUs and green fan coil units. Eurovent certified products virtually assure customers that performance of the air-conditioning equipment will achieve the designed conditions. Mekar’s assembling facility is ISO 9001:2008 certified in addition to the recently gained Eurovent certification.
Tuli further added, “Mekar’s prime R&D focus has been on developing energy efficient and environmental friendly air handling solutions. Our wide range of advanced energy recovery systems coupled with highly efficient built in controls, optimizes the power consumption without compromising the comfort and indoor air quality standards.”
Royal Gulf will now be selling various HVAC products like chillers, ventilation fans, insulation materials, cooling towers and filters in Saudi Arabia.
The Aliseo Group was established in Italy in the early 1970s and is dedicated to the engineering, and manufacture of innovative and energy efficient indoor climate systems. Along with Mekar and Royal Gulf the group also owns Ventilclima, Eden and Venco.