The competition which ends on April 4 has witnessed success since launch on February 28
MashreqMillionaire, the longest running and most innovative savings scheme in the UAE, recently launched ‘Share your dreams’ contest on Facebook. The contest has been highly engaging and has helped the bank and MashreqMillionaire connect with customers. The competition which ends on April 4th has witnessed success since its launch on February 28th.
On social media sites “like” is the barometer of social engagement and since the launch of the contest, the bank’s Facebook “likes” have reached over 12,000 which is a clear appreciation of Mashreq’s engagement with the public via Facebook.
Omar Asghar, Head of Wealth Management said, “The success of this contest in a very short time has exceeded our expectations. Social media is a big channel for us to engage with the online community and our aim is to introduce fun and interesting ways to interact with customers. The ‘Share your dreams’ competition has been designed to reflect and reward the virtues of investing in our iconic savings scheme while the dreams of the social community on Facebook allows us to learn from the imagination of our customers and non customers.”
To enter the competition, contestants are required to share their dreams of winning ‘AED 5 million’ with a brief explanation and a photo. The dream receiving most votes is rewarded with MashreqMillionaire certificates worth AED 10,000 will be qualified for the AED 5 million draw in June, September and December 2011. In addition, five creative dreams will be awarded MashreqMillionaire certificates each worth AED 1,000.
MashreqMillionaire announced its 2011 prize structure in December 2010, where it will offer AED 5 million every quarter and AED 1 million for the rest of the months. The first AED5 Million draw will be held on March 31st at Dubai Mall announcing the first mega multimillionaire winner of 2011.