Al Arabiya Appoints Director Marketing and Business Development
A multi-year veteran of the Middle East communications industry, Hayek brings wide-ranging expertise across the marketing and communications sectors.
Prior to joining Al Arabiya as Director Marketing and Business Development, Hayek was Managing Director of Manning Selvage & Lee Public Relations (MS&L), an entity of the Leo Burnett Group of Companies MENA (part of Publicis Group). During his tenure, he oversaw the agency's delivery of PR counsel to a wide range of industry-leading and trailblazing clients and led MS&L’s regional office in Dubai, overseeing a strong team of PR practitioners.
Speaking on Hayek’s appointment, General Manager, Abdul Rahman Al Rashed said, 'I am pleased to confirm that Mazen Hayek is joining Al Arabiya. He brings a wealth of experience and talent to our team, coupled with an understanding of the news channel environment. He will work on streamlining our marketing and communications activities, with the aim to further strengthen relationships with key business partners and stakeholders.'
Speaking about his appointment, Mazen Hayek said, 'It's great to be a part of the most credible and trusted news channel in the Middle East region. Al Arabiya is a strong Brand that’s widely watched by influential Arab individuals, endorsed by business decision makers, admired by the public and respected by competitors. I will work closely with all team members to build on these achievements and keep raising the bar on all fronts.'
About Al Arabiya News Channel
Al Arabiya News Channel was launched on March 3, 2003 to fulfill the Arab audience’s need for credible, trustworthy, timely and relevant news. Based in Dubai Media City, Al Arabiya has brought forth new standards in the delivery of news to the region and has become a primary source of information for viewers in the Arab world with its credible political, business, and financial news; breaking news; balanced reporting and a varied grid of regular and special programming. Today, the reach of Al Arabiya extends to all of the Middle East; Asia Pacific; South East Asia; North Africa; Europe; the Americas and Australia where viewers can tune into dynamic and detailed news bulletins every hour along with analytical programs delivered by a large network of anchors and reporters.
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