AL TAYER MOTORS WINS FORD’S ‘FOCUSING ON THE CUSTOMER’ CONTEST IN SECOND QUARTER
Al Tayer Motors, the Ford, Mercury and Lincoln importer-dealer for Dubai and Northern emirates is one of the winners of Ford’s Customer Satisfaction Contest, ‘Focusing on the Customer’, for the second quarter of 2006.
Al Tayer Motors scored highly on Customer Viewpoint Performance, or CVP, a Ford Motor Company tool used to monitor customer satisfaction and feedback.
Chuck Galusha, director of Customer Service Operations, Ford Middle East, said: “Al Tayer Motors always shows great consistency when it comes to customer service, and it’s no surprise that the team have earned another award for satisfaction and service excellence. Every Al Tayer Motors employee goes that extra mile to treat customers right and make sure they leave with a smile on their face.”
Every quarter importer-dealers compete in Ford’s Middle East region to achieve the highest CVP score, biggest rate of improvement, and the recognition of the best customer satisfaction practice.
Al Tayer Motors was judged ‘Biggest Improvement Winner’ for the second quarter contest, which focused on solving maintenance issues at the first visit and reducing the length of time to complete service work.
Ashok Khanna, general manager of Al Tayer Motors, said: “Maintaining the best possible relationship with our customers is an important focus area for us. It is tremendously gratifying to see our commitment rewarded by Ford Motor Company.”
The focus of the competition in the third quarter of this year is maximising the experience of the customer.
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company’s core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com.
Ford Motor Company’s history in the Middle East goes back to nearly 60 years. The company’s local importer-dealers operate more than 55 facilities in the region and directly employ more than 4,000 people, the majority of whom are Arab Nationals.