Arab Advisors’ Media Survey of Jordan's Internet users reveals that 81% of those who watch TV change their TV viewing habits during Ramadan

Arab Advisors’ Media Survey of Jordan's Internet users reveals that 81% of those who watch TV change their TV viewing habits during Ramadan
2.5 5

Published August 12th, 2010 - 13:37 GMT

Rate Article:

PRINT Send Mail
comment (0)
Follow >
Click here to add The Arab Advisors Group as an alert
The Arab Advisors Group

A new major survey of the Internet users in Jordan was concluded by the Arab Advisors Group on August 10, 2010. The survey report, Jordan Media Survey of Internet Users 2010, provides the results of a major comprehensive online survey of Internet users in Jordan. The survey covered television viewing, Pay TV, radio listening, newspaper and book reading habits, in addition to DVD consumption in Jordan. The survey also probed the variation in TV viewing habits during Ramadan. The survey's online field work was conducted between May 2010 and July 2010. The final survey report and cross tabulation analysis will be delivered no later than September 10, 2010. Please contact us to get a copy of the survey questions.

Respondents were randomly targeted by receiving an email shot in their inbox utilizing multiple reputable mailing-list operators in Jordan. Moreover, leaflets were distributed randomly in some schools and universities. The survey results encompass answers from over 1,000 respondents that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group's team. The survey was conducted on the general Internet population. The online survey yields a confidence level of 99% with a margin of error of less than 4%.

This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.

Order the Jordan Media Survey of Internet Users 2010 before September 10, 2010, and receive the survey at a discounted price of US$ 1,500 for subscribers and US$ 2,000 for non-subscribers.

Get a 25% discount when you order both survey reports: Jordan Media Survey of Internet Users 2010 and Jordan Internet Users and E-commerce Survey 2010. The survey report entitled "Jordan Internet Users and E-commerce Survey 2010" looked at the Internet usage, online and video gaming, mobile Internet, e- commerce, e-banking and e-government and habits of the online community in Jordan.

The Arab Advisors Group divided the survey questionnaire into five main sections. The sections provide a balanced focus on the following areas:


General TV viewing habitsTV viewing habits during the holy month of RamadanMovies, TV series and programs preferencesDubbed programs Satellite TV Terrestrial TVPay TV Purchase and rental of original DVDs versus copies


Radio listening habitsRadio programs preferencesRadio stations tuned to

Movie Theatres

Going to movie theatres and frequency

Newspaper and book readership

Newspaper readershipBook readershipBook genres and language preference 


Add a new comment