Bahrain Financing Company Unveils New Strategy Driven Brand Identity

Bahrain Financing Company Unveils New Strategy Driven Brand Identity
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Published August 17th, 2010 - 10:26 GMT

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Bahrain Financing Company

Bahrain Financing Company (BFC), the Kingdom's oldest and most recognised money transfer and foreign exchange group, has announced the launch of its new brand identity to assist its business expansion plans. Retaining the company's key strengths, the new identity aims to represent and reinforce BFC's market leadership, reflecting the company's commitment to its customers by adopting progressive and contemporary business practices.

The easily identifiable brand signifies BFC's strategic shift towards a simpler approach to business, with the design style being reflective of the brand: simple, easy and friendly.

Commenting on the launch of the new brand identity, Ebrahim Nonoo, Managing Director and CEO of BFC said, "Although our old corporate identity reflected the history of our operations since 1917, we need to evolve with the changing times and adopt best practices throughout our organization. We have a progressive vision for the new BFC, and the vibrant new identity is reflective of this. Though our identity has changed to embody BFC's growth and services, we will remain synonymous with our company core values of care, efficiency and trust. Committed to expanding and evolving, BFC is also developing a full-fledged brand roll out for our key products, including EZRemit, which the market will hear more of in the near future."

"We are proud that BFC has been a pillar of our society since 1917, and on this occasion I thank our employees, stakeholders and customers for their continued support and trust in BFC. With a bold new vision and a fresh new identity, we look forward to revitalize our business and firmly establish BFC as the leading brand of choice for money transfer and foreign exchange."

As part of the new business strategy and re-branding, BFC has partnered with award winning independent creative consultancy Unisono; the Kingdom's longest standing PR consultancy, Hill & Knowlton, and web consultants 4SPOTS to implement its ambitious rebranding project and communications campaign.

As the first foreign exchange company established in Bahrain in 1917, BFC specialises in moving money smartly and efficiently with the best rates in the market. With an extensive global reach covering over 100 countries, BFC offers customers unparalleled service, a vast array of innovative retail products and unbeatable exchange rates. 

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