Consumers Highly Optimistic in KSA: MasterCard Worldwide Index of Consumer Confidence
Consumers in the Kingdom of Saudi Arabia (KSA) are highly optimistic about the next six months, according to the latest MasterCard Worldwide Index of Consumer Confidence Survey that was released today. The overall Index score [83.2] shows that consumers in KSA are more optimistic about the next six months concerning Regular Income, Employment, Stock Market, the Economy and Quality of Life compared to six months ago [67.1].
Now in its sixth year in the Middle East and Levant, the MasterCard Worldwide Index of Consumer Confidence is the Asia/Pacific, Middle East & Africa’s most comprehensive and longest running consumer confidence survey. Released twice a year, the Index is based on a survey which measures consumer confidence on prevailing expectations in the market for the next six months based on five economic indicators: Economy, Employment, Stock Market, Regular Income and Quality of Life. The Index score is calculated with zero as the most pessimistic, 100 as most optimistic and 50 as neutral.
The latest survey was conducted from 1 October to 9 November 2009 and involved 2,400 consumers from six markets in the Middle East and Levant . Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. The Index and its accompanying reports do not represent MasterCard financial performance.
In KSA, consumers’ confidence has increased and the scores indicate that consumers polled have become optimistic [83.2] about the next six months. The positive consumer sentiment is reflected by the five economic factors that make up the overall Index score: Regular Income (92.3 vs. 72.2 a period ago), Quality of Life (90.1 vs. 76.2 a period ago), Economy (85.7 vs. 72.9 a period ago), Employment (85.0 vs. 73.5 a period ago) and Stock Market (63.0 vs. 40.9 a period ago).
The MasterCard Worldwide Survey on Consumer Purchasing Priorities, also released twice a year, provides valuable insights into consumers’ savings and expenditure behavior and their discretionary spending priorities for the six months ahead. The survey is now in its second year in the Middle East and Levant.
“Consumer Confidence in KSA has increased significantly and consumers appear highly optimistic about the future,” said Raghu Malhotra, area business head, Middle East, Gulf Countries, MasterCard Worldwide.
“Regarding purchasing priorities, it is interesting that in KSA dining and entertainment, fashion and accessories, and consumer electronics, emerged among the top spending categories for consumers.”
Malhotra concluded, “MasterCard is pleased to be presenting one of the region’s most comprehensive and longest running surveys as this best demonstrates our commitment to be a credible source of knowledge. The survey results provide compelling consumer insights, especially as customers, associates and merchants look to execute their strategies for business success in 2010.”
In support of the MasterCard Worldwide Index of Consumer Confidence and MasterCard Worldwide Survey on Consumer Purchasing Priorities, a team of MasterCard executives briefed Saudi customers on the survey results. The MasterCard team included Raghu Malhotra, Alhamedi Alanezi, associate vice president and country manager, KSA, MasterCard Worldwide and Paul Mampilli, vice president, marketing lead, Middle East and Levant, MasterCard Worldwide.
MasterCard Worldwide Index of Consumer Confidence
The Index is calculated based upon percentage response figures, with zero as the most pessimistic, 100 as most optimistic and 50 as neutral. Five economic factors are measured: Employment, the Economy, Regular Income, Stock Market and Quality of Life.
Consumer confidence across the Middle East and Levant is optimistic at 74.5. The current Index is higher than the score from a period ago [49.9] and a year ago [72.7].
• In the Middle East and Levant on the aggregate level, all economic factors have increased compared to a period ago.
• Consumer confidence in the UAE [86.1] increased significantly compared to a period ago [29.6] and leapt up in confidence with the largest Index score increase of the Middle East and Levant markets.
• Consumer confidence in Qatar [89.2] and KSA [83.2] further increased in optimism compared to a period ago. In Kuwait, consumer confidence has moved from neutral [49.5] a period ago to optimistic [70.9].
• In Lebanon, consumer confidence [55.4] remains optimistic. However, current consumer sentiment is lower than a period ago [64.4] and a year ago [69.1]. The overall decline is due to the decrease of confidence in all five economic factors surveyed.
• Egypt has moved from pessimism in the previous Index [32.3] to optimism [59.5]. Consumer sentiment for the next six months in both Cairo [62.5] and Alexandria [50.2] is positive.
MasterCard Worldwide Survey on Consumer Purchasing Priorities
• Currently 38% of the consumers in KSA are spending 61–80% of their total annual income on household expenses.
• Across the Middle East and Levant, 58% of the consumers plan to maintain the same level of discretionary/recreation spending as in the last six months. In KSA itself, 64% of the consumers plan to do the same.
• Across the Middle East and Levant, the top spending priorities are dining and entertainment (52%), fashion and accessories (47%), and buying or renovating home or property (38%) in the next 6 months ahead. In KSA, the top spending priorities are dining and entertainment (54%), fashion and accessories (47%) and consumer electronics (43%).
• Across the Middle East and Levant, 70% of the consumers intend to save for precautionary reasons compared to the 76% in KSA alone. In addition, in KSA, 35% of the consumers are planning to save between 11–20% of their total income in the next 6 months.
NOTE TO EDITORS: This news release is distributed with an accompanying chart that shows current MasterCard Worldwide Index of Consumer Confidence scores by market compared with several significant points in the history of the survey.
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