Delivering the spirit of Ramadan
Al Safadi restaurant use their deliveries as a smart tool to encourage food donations for the less privileged.
During the holy month of Ramadan, it is customary to share food with others, especially with those less fortunate ones than us.
Al Safadi restaurant, well known for its traditional Lebanese cuisine, delivers their food in plastic containers, which (once washed) can be re-used again.
To further spread the spirit of sharing, Al Safadi customized their containers during the holy month of Ramadan by adding a little sticker to it.
It encourages people to use the container as an opportunity for an act of giving by refilling it with food and offering it to those in need.
The sticker reads: “Whoever feeds a fasting person receives the equivalent reward. Don’t let it stop with you. Fill it, send it and make someone happy.”
Fadi El Safadi, General Manager of Al Safadi restaurant said: “We’ve noticed that a lot of our customers order food and throw away the containers after they’ve finished their meal. We are encouraging our customers to refill their containers instead and put a smile on someone’s face. It really gets you into the spirit of Ramadan.”
The campaign, which was developed together with the agency Memac Ogilvy, also raises awareness on donations by including a list of local charities on the sticker.