Dollar Thrifty Automotive Group Announces Largest ATM Presence Ever
Dollar Thrifty Automotive Group (DTAG) is anticipating yet another successful Arabian Travel Market (ATM) next month, according to representatives of the leading car rental company.
With 180 square meters of space being dedicated to both the Dollar Rent a Car and Thrifty Car Rental brands, the group announced its largest presence at the trade show, which attracts travel trade and corporate buyers from all over the world.
“The influx of traffic to the region, primarily due to the real estate boom, the enhanced tourism offering and flourishing Meetings, Incentives, Conventions, Exhibitions (MICE) market, presents a diversity of opportunities for DTAG,” said Sam Eltibi, regional director, Dollar Thrifty Automotive Group, MENA.
“With Dollar looking to open in five new locations in the next 6 months and Thrifty well-equipped to maintain its leadership position in the Middle East, we are determined to use ATM 2006 as a platform to showcase our sustained efforts to capture a significant share of the regional car rental market,” he added.
To further entice visitors to the DTAG stand, the car rental group have organized a raffle draw everyday of ATM. Everyone who visits the stand will be invited to leave their business card, making them eligible to win AED 5000 worth of DNATA travel vouchers daily.
Since May 2005, DTAG’s fleet size and sales have grown by a whopping 30 percent, thanks to a broader franchise program and improved marketing efforts.
“Dollar’s fleet of cars in the UAE has already reached 1800 and is poised to grow significantly in 2006 to 2500 vehicles by the end of the year,” added general manager, Sumit Chopra. “The mix of products and in service levels and relationship management will be a key differentiator in the future.”
“This expansion is consistent with DTG's corporate growth strategy and adds 16 locations to our regional operations,” added Eltibi.
Thrifty Car Rental continues to build on its existing inventory of more than 12,175 quality vehicles and has recently added BMW 7 sedans, Nissan’s Tiida hatchbacks and the powerful new 1.8-liter engine Honda Civic to its UAE fleet, catering to all segments of the population.
“At Thrifty, variety is the watchword and we remain committed to updating our car rental fleet to suit the needs of our customers. These vehicles were ordered after research showed market demand for more quality vehicles in three key categories – economy, mid-range and luxury,” added Rahul Singh, general manager, Thrifty UAE.
Thrifty UAE also recently signed a major deal with the Majid Al Futtaim (MAF) Group to open mall counters in Deira City Centre, Mall of the Emirates and Sharjah City Centre in April 2006, offering high-quality transportation solutions to meet the varied needs of shoppers.
About the Dollar Thrifty Automotive Group
Dollar Thrifty Automotive Group, Inc. is a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Driven by the mission “Value Every Time,” the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value-conscious travellers in approximately 70 countries. Dollar and Thrifty have over 1,600 corporate and franchised worldwide locations including over 800 in the United States and Canada. The Dollar or Thrifty brands operate in virtually all of the top U.S. airport markets; both brands operate in all of the top Canadian airport markets. The Company's more than 8,300 employees are located mainly in North America, but global service capabilities exist through an ever expanding international franchise network. For additional information, visit dtag.com.