du Launches - ‘Music on Demand’ – a first of its kind full track music service in the UAE
Strengthening its position as the leading provider of digital entertainment content in the UAE, du, the integrated telecom operator in the UAE, today announced the availability of Music on Demand which allows du customers to download full track music content.
The initial launch of Music on Demand features over 2000 songs from Rotana’s leading Arabic artistes, such as Husain Al Jassmi, Amr Diab, Elissa, Najwa Karam, Shireen and many more, made available for du customers to download on their mobile handsets or personal computers. All du customers who register for Music on Demand will receive free full track music downloads worth AED18.
du will soon increase their Full Track Music library to allow customers to download music from other genres such as International, Bollywood and more through their partnership with leading content providers in the respective genre.
Farid Faraidooni, EVP Commercial, du, said: “Entertainment is the pulse of today’s youth and we are leveraging our exclusive strategic relationship with Rotana to present du customers with the most desirable full track Arabic music content straight to their mobile phones. We will not be stopping there and will be adding more choices in the coming months, allowing our customer to choose and download the latest and best songs from the International, Bollywood and other genre.”
Rotana, the leading provider of Arabic entertainment content in the region, signed an exclusive agreement with du in 2008 to offer all content from its library to du’s customers in the UAE. For as little as AED 6, du customers can purchase full music tracks via 3 new exciting channels – a web portal, a Mobile client, or a PC application. Once songs are purchased, customers can download the same song on any of these 3 channels mentioned above, making this an industry leading “Music on Demand” offering.
All the customer needs to do is to register at www.du.ae/MyWorld, and they can enjoy:
• FREE Full track downloads worth AED18
• Live video streaming of the Rotana channels
• Streaming audio of Rotana Music Box featuring Levant, Khaliji, Egyptian and Arabic music channels
• The latest buzz and gossip in the Arabic entertainment world.
• Fun activities such as the poll of the month and many more!
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