du Launches the New BlackBerry Torch Smartphone in the UAE

du Launches the New BlackBerry Torch Smartphone in the UAE
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Published October 18th, 2010 - 12:46 GMT

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du today launched the new BlackBerry® Torch™ 9800 smartphone in the UAE. Ideal for socially connected consumers and packed with the tools business customers love, the new handset offers elegant styling with top-of-the-line features and functionality. It is the world's first smartphone to combine a BlackBerry® keyboard with a full touch screen experience and the first to feature the new BlackBerry® 6.

A du special offer for the BlackBerry Torch will run during GITEX Technology Week 2010. Customers who subscribe to du’s Elite Super 100 plan or any other Elite Plan with the new BlackBerry Torch smartphone can enjoy free unlimited national BlackBerry® Service for six months, or unlimited international BlackBerry® Service at a 50 per cent discount for six months – worth an impressive AED 780.

“We are committed to providing our customers with the ultimate value proposition as well as offering them the most innovative products and services available on the market. The BlackBerry Torch is one of the most cutting-edge smartphones and allows our customers to benefit from our flexible, transparent and value-driven business and individual monthly mobile plans,” commented Farid Faraidooni, Chief Commercial Officer, du.

Committed to providing the UAE’s businesses with the ultimate value proposition, du is  also offering the new BlackBerry Torch smartphone together with the most cost-effective business mobile plans, the Business Super Plan for SME and the Premier Plan for corporate in the UAE. The enhanced new Business Super Plan – the first of its kind in the region – now offers triple the value through bundled international and national minutes, international and national SMS, national data and more.  du’s Premier Plan, which benefits a large corporate portfolio, offers up to 100 per cent discount on calls within the business, up to 70% discount on international calls, the best rates on BlackBerry services, and more.

The new BlackBerry Torch features an exciting combination of a large capacitive touch screen and optical trackpad with a backlit slide-out BlackBerry keyboard, designed to feel optimally balanced when opened for typing. It also offers support for high-speed 3G (UMTS/HSDPA) networks around the world, includes the latest generation in Wi-Fi® (b/g/n) connectivity and built-in GPS for location-based applications and geo-tagging. Its 5 MP camera takes exceptional pictures with continuous auto focus, image stabilization, scene modes and zoom, and it also supports video recording. In addition it comes with a combined 8 GB of media storage out-of-the-box and includes a microSD/SDHD memory card slot that can bring the total storage memory to 36 GB for customers that want more.

The BlackBerry Torch is the first to launch with BlackBerry 6, a new operating system for BlackBerry smartphones. It features a new and rich WebKit-based browser that renders HTML web pages (as well as HTML email) quickly and beautifully for a great browsing experience. The browser includes tabs for accessing multiple sites simultaneously, pinch to zoom and an auto-wrap text zoom feature that can intelligently wrap text in a column while maintaining the placement of a page's key elements; (simply double-tap on the BlackBerry Torch).

BlackBerry 6 features a redesigned interface that seamlessly works with the touch screen and trackpad, includes expanded messaging capabilities with intuitive features to simplify the management of social networking and RSS feeds (Social Feeds), and provides integrated access to BBM™ (BlackBerry® Messenger), Facebook®, Twitter™, MySpace™ and various instant messaging applications available on the BlackBerry Torch smartphone. Its enhanced multimedia experience rivals the best in the industry and includes a dedicated YouTube app and Podcasts app. A universal search feature, allows users to search for content on the smartphone, as well as extend the search to the Internet.

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