Ducab steps up its CSR initiatives in the region
Ducab, the leading manufacturer of high quality power cables in the Middle East has stepped up its Corporate Social Responsibility (CSR) initiatives in the region, to mark its commitment to the social development of the nation. Ducab not only prides in contributing to the economy, but the company’s corporate strategies run parallel to its stance on corporate social responsibility. The company has adopted innumerable initiatives towards fostering national development.
Ducab firmly believes that its commitment to the society begins with its commitment towards its stakeholders. Apart from providing a safe and congenial work environment, the company offers a host of benefits and services to its employees and customers. The ongoing Emiritisation drive is focused to attract young eligible national graduates to the company. The company has adopted elaborate training programs, sponsorship programs, and tie up with educational institutes to promote the influx of young nationals, thereby contributing towards the development of youth of the country.
“Ever since its inception, Ducab has been closely associated with corporate social responsibility initiatives,” said Colin Paskins, Managing Director, Ducab. “We recognise the importance and the need to carry out our duties as a responsible company to guarantee the well-being of our employees, the communities in which we operate and the natural environment. Our role revolves around the principle of achieving commercial success in ways that honour ethical values and respect. CSR encompasses economic, environmental and social responsibilities, as these factors are the key drivers of our development.”
Ducab not only fulfils its commitment to the society by offering products of highest quality with unparalleled service but also fulfils its social responsibility by adopting all eco friendly methods in manufacturing. High emphasis is laid on environmental conservation procedures like recycling, reduction in wastage, energy saving, reverse osmosis etc. Besides, socially Ducab is an active sponsor of the Dubai Quality Group, Emirates Environmental Group, Al Noor School, Rashid Paediatric Centre, and Dubai Municipality ‘Clean up the World programme’ activities. Ducab regularly sponsors sports events such as the Annual Ducab Football Tournament, Annual Ducab Cricket Cup and Men’s Open Golf Tournament.
Ducab has an active role in the booming infrastructure development in the country. It has taken cables ‘Made in UAE’ tag to horizons and is continuing to do so. Also by partaking in several trade shows and exhibitions, Ducab has contributed positively to the development of trade and commerce in the region.
Ducab lays equal focus on promoting the country’s national heritage and culture. Ducab had earlier sponsored the Architectural Conservation. The company firmly believes that the country’s future is dependent on the children. Hence it regularly sponsors initiatives for the all-round development of children like the Rashid camp and The IT challenge programme. Ducab’s commitment to all strata of the society, even the lesser privileged is manifested by its noble act to sponsor the renovation efforts of the Dubai Club for Special Sports (DCSS) which offers sports opportunity for people with special needs.
Commenting on Ducab’s commitment to the society Farid Mohammed Ahmed, General Manager – Sales and Marketing said, “As Ducab is expanding its operations within the country and is exploring wider horizons, we mark our first commitment to our nation and community. It is only because of the guidance and support from the UAE government and the society, that we are what we are today. We are committed to any initiative aimed to foster national development – be it sports or culture or education, Ducab is proud to be associated with such ventures and aims to be a equally successful corporate citizen apart from being a successful business enterprise.”