Emaar Properties expands residential portfolio in Dubai with Warsan Estate
Emaar Properties has expanded its property portfolio in Dubai with the unveiling of Warsan Estate, an exclusive residential community located on Al Awir Road. The masterplan of the project, currently being finalised, envisages over 500 single family townhomes that will appeal to residents who value the privacy of villa living in an immaculately laid out residential community. Marking Emaar’s expansion to new geographic locales in the city, Warsan Estate will be a medium-sized master-planned community that offers varied lifestyle options that are standard in Emaar communities.
To be spread over 3.4 million sq ft, Warsan Estate is the newest project of Emaar that highlights the company’s focus on developing its extensive land bank in Dubai and adding value to customers by offering an elegant neighbourhood perfect for families. By developing townhomes as part of the new development, Emaar is also meeting the fast-growing demand for villas and townhomes in the city.
Mr Ahmad Al Matrooshi, Managing Director – UAE, Emaar Properties, said: “Warsan Estate is a reiteration of our commitment to developing world-class master-planned communities in Dubai. With our four highly successful mega-projects in Dubai – Emirates Living, Arabian Ranches, Dubai Marina and Downtown Burj Dubai – either having been handed over or reaching completion, we are now focusing on new developments that build on our core competency of creating master-planned communities.”
He added: “Warsan Estate will recreate the quality of life offered by Emaar’s communities, which are in great demand from home-buyers. We are currently finalising the masterplan of Warsan Estate and the salient features of the development will be architecturally superior townhomes and aesthetic landscaping, promising residents a superior quality of living.”
Emaar has proven competencies in developing elegant villas with Alma townhomes in Arabian Ranches and other villa and townhome communities in Emirates Living such as The Lakes, The Meadows and The Springs. Warsan Estate is billed to be a sought-after addition to the villas and townhomes portfolio of Emaar, all of which have received overwhelming response from customers.
Warsan Estate is located away from the bustle of the city, and in close proximity to varied leisure venues such as the Dubai Autodrome and Global Village, among others. Easily accessible from Abu Dhabi, Sharjah and the rest of Dubai, Warsan has ease of connectivity from Emirates Road and Al Khail Road thus adding to the convenience of residents.
Emaar Properties pioneered the concept of master-planned communities in Dubai with Emirates Hills in 1999. Since then, the company has been at the forefront of strengthening the property sector dynamic of Dubai through path-breaking projects.
About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the US$26.6 billion King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, China, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
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