Emirates NBD customers receive VIP treatment at Omega Dubai Desert Classic 2010
Emirates NBD, the largest banking group in the Middle East in terms of assets, announced today that its Priority Banking customers enjoyed the annual professional golf tournament as privileged guests of the exclusive Emirates NBD hospitality chalet. The event took place from February 1-7, 2010, at the Emirates Golf Club, Dubai. It was co-sponsored by Emirates NBD, the official bank and caddy bid sponsor of the world famous golfing championships.
The VIP golf invitation was one of a number of activities exclusively available to Emirates NBD Priority Banking customers. During the four-day event, invitees could network with other high net worth individuals, enter a free prize draw to win a resort holiday for two and enjoy the luxurious setting of the Emirates NBD VIP hospitality chalet, which provided a spectacular vantage point over the grounds.
“At Emirates NBD, we take pleasure in being able to offer our Priority Banking customers privileged attendance to world-class events, such as the Omega Dubai Desert Classic,” said Suparman Kusuma, Head of Priority Banking, Emirates NBD. “We hope that this was a truly unique experience for our guests as well as an unforgettable day out.”
As well as their high profile presence at the event, won this year by Miguel Ángel Jiménez, Emirates NBD Priority Banking also ran a Snag Golf competition for young spectators to participate in, at their stand. A modified form of golf, Snag Golf aims to introduce young newcomers to the sport, by using a wide range of colourful oversized clubs and balls, designed to make golf less intimidating for beginners. Prizes awarded include rides in Emirates NBD’s own hot air balloon, as well as tickets to Wild Wadi water park.
“As the nation’s leading bank, we salute today’s champions while inspiring our own champions of the future,” continued Kusuma. “Golf is already one of the fastest growing sports in the region and Emirates NBD wants to help maintain this interest, by introducing golf to the younger generation. We believe we have successfully achieved this with the Snag Golf competition, which proved to be both fun as well as educational for children of all ages who took part,” he concluded.