Epson appoints Middle East Channel Sales Manager
Epson has announced the appointment of Ahmad Qasem as its new Channel Sales Manager for the Middle East region. Qasem had previously served as General Manager for Al Yousuf Digital, one of Epson’s local broad-line distributors. In his new role, Qasem will lead Epson’s efforts in strengthening the Middle East team and forging stronger ties with the company’s channel partners and clients across the region. He will also be tasked with promoting greater brand awareness for Epson products and will focus on developing new channel partnerships by tapping into new markets.
Commenting on the appointment, Khalil El Dalu, General Manager, Epson Middle East, said, “Epson has long valued the important role played by our channel partners and distributors. Implementing a strategy that will allow us to closely work with our partners will not only lead to stronger ties but also help drive in more sales growth in the region. Ahmad Qasem brings with him 12 years of solid experience in the 1st and 2nd tier channels in the Middle East and will be a valuable addition to Epson Middle East as we look to consolidate our market leadership.”
Ahmad Qasem said, “I am humbled by the confidence shown in me by Epson Middle East and I am eager to leverage my experience and in-depth local market knowledge to boost sales of Epson products and reinforce the company’s presence in the high potential regional market.”
Qasem holds a Bachelor of Science Degree in Electronics and Communications Engineering from the University of the East in Manila, Philippines. He has also attended various sales and computer trainings and seminars, which includes a course in Sales Management and Techniques from the University of Michigan in the US. Qasem was awarded the Outstanding Achievement Award by Epson for two years in a row from 2004 and 2005 and also received the Outstanding Contribution to Middle East Channel award in 2009 from ITP.