Ericsson’s new structure in NME to assist further telecom growth in the region
Ericsson, the world-leading provider of telecommunications equipment and related services to mobile and fixed network, has recently announced the appointment of Mr. Tarek Saadi as the Account Unit Head for the North Middle East region. As part of Ericsson Market Unit Middle East new structure, the North Middle East Account Unit, will combine five countries together: Jordan, Iraq, Syria, Lebanon, and Afghanistan.
Saadi's new role comes as a result of his knowledge of the market place and extensive professional experience of over 15 years in the telecommunication industry in various capacities and on different turfs. Previously, Saadi 3 Years as a country manager in Jordan and prior to that 3 years country manager for Iraq based in Dubai., where he played a major role in the fast growth of Ericsson.
The new position of the Account Unit Head for the North Middle East Unit, Saadi notes, presents both a good opportunity and a challenge given both the geographical spread of the region and Ericsson's real potential to develop and grow existing and new relationships. On the occasion of his announcement, Saadi said, “There is a lot that we can offer particularly as this region is still in the process of development.”
Saadi further went on to add, “I am committed to further channel Ericsson’s corporate ethos in my new role by continuously striving to provide new opportunities for growth pertaining to the local objectives. Having a team who is talented and trained, I am confident that we will be able to achieve major successes similar to those we have witnessed over the past years,”
I believe that we are well established and positioned to take advantage of the market opportunities available here in the region. We are dedicated to supporting the development and growth of the telecom market with our global and local expertise and proven competence. This region has a lot to offer especially with the essential pool of highly educated human capital.” Saadi stressed”
Ericsson has been present in the Middle East for more than 50 years. During these years Ericsson has been working in sync with the operators on creating, developing and helping the growth of the telecom market in the region. With activities and operations in all 13 countries in the Middle East and offices in some 12 countries, Ericsson today does business with more than 20 operators in the region. The company's portfolio comprises mobile and fixed network infrastructure, broadband, and multimedia solutions for operators, government organizations, and enterprises.