ETA Star’s ‘Green’ campaign on Channel 4 is an instant hit among listeners
ETA Star Properties, a leading property developer in the UAE, and Channel Radio 4 Network (89.1 FM and 104.8 FM) have announced the successful completion of a campaign aimed at spreading awareness on effects of Global Warming among the public. Listeners of the radio stations were provided with tips to make their environment “green”, through the day during the fortnight-long campaign that concluded recently.
Listeners were asked to state on what have been their contributions to make the environment “green”. Each day one listener whose actions to make the environment “greener” were better than others were awarded. A specially designed “green car” went up to the homes of the winners to give away the prizes. A live uplink was provided from the winners’ home when the prizes were being handed over.
The unique radio campaign concluded with the launch of ETA Star’s Verde Residences and Offices in Dubai Maritime City, which is designed to achieve a Gold rating, as provided by the US Green Building Council’s Leadership in Energy and Environment Design (LEED) programme.
Commenting on the radio campaign, Mr. Shyam Sunder, General Manager – Marketing, ETA Star said: “The radio campaign was conceptualized to educate the public on global warming but in an engaging manner. We are pleased to note that the initiative received overwhelming response from the listeners. We hope that the campaign would have led to at least some listeners adapting to living a more environment-friendly lives.”
Ms. Lavina Lustrado, one of the winners of the campaign, said, “I am very happy to have received this prize from ETA Star Properties. Its very noble initiative on part of both ETA Star properties and Radio 4 to encourage people in their homes to practice eco-friendly ways of living.”
The Verde Towers is designed by celebrity architects, Mr. Adrian Smith and Mr. Gordon Gill. The towers are designed to maximize the use of the natural forces of wind, use natural light and geothermal mass, recyclable construction material along with optimum use of energy-efficient systems and technologies.
ETA Star is currently developing millions of square feet of premium property in countries across the Middle East and South-East Asia, including UAE, India, Sri Lanka, Qatar, Oman and Turkey. ETA Star has built thousands of beautiful homes and living communities, as well as, world-class business and commercial developments across the region -- all excellent investment opportunities, which are fast reshaping the urban skyline. Keeping this track record in mind along with a distinctive ETA Ascon lineage, the regional banks have developed confidence in ETA Star Properties and a strong credibility has been established with the leading financial institutions of the region.
About ETA Star Properties
ETA Star Property Developers LLC is the property development arm of the ETA-Ascon Group. The company’s prime objective is to harness the growing commercial opportunity in Dubai's freehold market. Developments over 12 million square feet of built-up area are already underway and many more are planned over the coming months. ETA Star’s portfolio currently includes prestigious commercial and residential properties such as 23 Marina, Liberty House, Goldcrest Executive, Goldcrest Views - 2, The Belvedere and The Palladium. In addition, ETA Star is developing commercial and hospitality projects at the DMC complex, Palm Jumeirah Crescent, Port Saeed, Salahuddin Road and other prime locations in the UAE. ETA Star is also developing major residential and info-tech parks in India and Sri Lanka.
To learn more about the projects underway, please visit www.etastar.com
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