Etihad Airways signs Katrina Kaif as brand ambassador
Etihad Airways, the national airline of the United Arab Emirates, has announced the signing of internationally acclaimed, multi-award winning actress from India, Katrina Kaif, as the airline's new brand ambassador.
Having won numerous national and international awards, Katrina has greatly contributed to the Indian film industry and is one of India's most sought-after actresses.
Etihad Airways and Katrina Kaif will work on a series of initiatives to promote the airline across India and around the world, including addressing Indian communities in Etihad Airways' key markets such as the UAE, the United States and the United Kingdom.
Etihad recently filmed an internet video with Katrina Kaif dancing in the airline's First class lounge in Abu Dhabi, under the direction of award winning Indian film director and choreographer, Farah Khan. The video, which has been distributed online across YouTube and various social networking sites, will be used to promote the partnership between Katrina and Etihad Airways throughout the campaign.
Peter Baumgartner, Etihad Airways' Chief Commercial Officer, said: "Our partnership with Katrina Kaif will help build Etihad's brand name globally and further introduce our world-class products and services across India and to Indian communities around the world.
"Katrina represents the best of Indian cinema. By challenging the industry as a highly talented newcomer, she has successfully reached the top of her field in a very short period of time. These values ideally match Etihad's own ambition to be the best airline in the world."
Katrina Kaif, Etihad's new brand ambassador, said: "Since they first started flying, Etihad Airways has succeeded in becoming one of the biggest names in the airline industry. I have always loved flying with Etihad and I am extremely honoured to work closely with the world's leading airline."