Etisalat today received approval for two Arabic-language Internet domain names - .emarat (in Arabic script). These are Error! Hyperlink reference not valid. and Error! Hyperlink reference not valid.. Etisalat's announcement of a full Arabic Internet presence highlights its commitment to the UAE national identity through support of the Arabic language.
"The Arabic language is one of the cornerstones of our national identity and we are proud to register our domain name in Arabic," said Nasser bin Obood Al Falasi, Acting Chief Executive Officer at Etisalat. "As the largest company in the UAE and one of the nation's most important corporate ambassadors to international markets, having our domain in Arabic not only reinforces our proud position as a UAE company, but supports our international expansion into other Arab countries."
Dot emarat was approved by the Internet Corporation for Assigned Names and Numbers (ICANN) making the UAE one of the first four countries in the history of the Internet to secure an internationalized top level domain name.
The new launched domain name will allow people whose primary language script is Arabic, to access websites entirely with Arabic characters.
Etisalat operates in 18 countries across Asia, Africa and the Middle East. It has over 107m customers in these markets, whose population now exceeds 2bn.
