German Domestic Appliances Giant Bosch Launches in Oman
Bosch, one of the world's top three domestic appliances companies, today announced commencement of its operations in the Sultanate of Oman.
Oman Trading Enterprises (OTE), part of the Suhail Bahwan Group, will be the sole retailers for the high quality domestic appliance ranges throughout the Sultanate as a result of interest in the products from distributors.
OTE is a market leader in premium electronics and home appliances products in Oman, and is now enriching its portfolio of brands with its launch of Europe's number one brand – Bosch.
Bosch's Middle East headquarters has been based in Dubai for ten years and has established a strong presence and reputation in the region due to its high performing and reliable products.
Oman's consumers will now be able to choose from Bosch's collection of innovative and environmentally friendly products, including washing machines, refrigerators, ovens and dishwashers.
Ralph Kobsik, Bosch's Marketing Director for the Middle East, said: "We are convinced of Oman's concrete growth potential in the domestic appliances market. Our partnership with OTE will be the perfect combination and the competence of Bosch in the home appliances will marry well with the vast experience and reach of OTE in Oman."
OTE services a network of 125 dealers across Oman, including leading 'power retailers' such as Carrefour, Sultan Centre and Lulu. There are also five in-house OTE showrooms located across the Sultanate.
The Middle East is the fastest growing region in the worldwide Bosch Siemens Hausgeräte network. Employing 35 within its Dubai office and 15 more throughout the Middle East region, BSH is one of the few international domestic appliances manufacturers to have its regional headquarters in the Middle East.
(Ends.) Pictures attached: 1) Ralph Kobsik, Bosch's Marketing Director for the Middle East; 2) The new Bosch Antistain Washing Machine
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Notes to Editors
Robert Bosch Hausgeräte GmbH facilitates household chores with a wide spectrum of reliable and durable products. This strong focus on usage and close identification with the consumer has made Bosch one of the main innovators within the domestic appliances category worldwide. Robert Bosch Hausgeräte GmbH has maintained its role as market leader in Europe for many years.
In order to assure that Bosch can continue to respond to customer needs with pioneering products (fully automatic dishwashers, light wave ovens, refrigerators with AntiBacteria finish or the wall-mounted LiftMatic oven); it promotes projects involving the development of innovative technologies. In doing so, the company always observes the principles of quality, technical competence, quality of life and responsibility towards mankind and the environment.
Bosch is part of BSH Bosch und Siemens Hausgeräte GmbH, in which Bosch and Siemens each hold a 50 per cent share. BSH is a globally active corporate group and market leader in Germany and Europe. It ranks as one of the three leading domestic appliance manufacturers worldwide. The portfolio includes the main brands Bosch and Siemens, specialist brands like Gaggenau, Neff and Ufesa, as well as eight other regional brands.
BSH has an extensive worldwide network of distribution and after sales companies as well as a development and manufacturing group, which includes 42 factories and over 35,500 employees in 40 countries.
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