HP and Magnum Photos: ‘The Magic of Cinema’ in Dubai
HP along with World renowned Magnum Photos agency is bringing to Dubai an exhibition of photographs titled, ‘The Magic of Cinema – A Magnum Photos Exhibition’ documenting the world of cinema, from 11 to 16 December 2007. The event is being organized in association with Soura Magazine and the 4th Dubai International Film Festival and is being presented by the French Embassy in the UAE and Alliance Française de Doubaï.
HP – Print sponsor at ‘The Magic of Cinema’
HP are the print sponsors of the exhibition. The photographs at the exhibition are printed on HP’s latest offering Z3100. The HP Designjet Z3100 expands HP’s professional printing portfolio with an automated, intuitive experience in image reproduction for creative professionals. The Z3100 has the industry’s first-ever embedded spectrophotometer that greatly simplifies accurate colour-matching for the HP Designjet Z3100 12-ink printers – bringing to life true, vivid colours with the touch of a button. Professionals ultimately save time and effort as they can easily and consistently produce the exact colours they envision, time and time again. Using HP Vivera pigment inks, the Designjet Z3100 ensures unparalleled photo permanence – 200+ years lightfastness – on a wide variety of HP media. There are also 36 new HP media offerings to round out the total portfolio to a large range of choices, further expanding flexibility and creative opportunities. As the first large-format printers (24-inch and 44-inch) to employ HP’s Scalable Printing Technology, the HP Designjet Z3100 provides superior reliability and optimised ink consumption. Even switching between matte and glossy printing is now possible without swapping ink cartridges and wasting time and ink reconfigure the printer.
Latest offerings from HP
HP will also showcase some of its latest offerings at the exhibition. This includes the new eight-ink HP Designjet Z6100 Printer series that enables digital print shops and sign makers, as well as GIS/CAD professionals, to increase print capacity, reduce turnaround times and offer new, high-quality printing applications to customers and clients while delivering predictable, consistent colour, the HP Photosmart Pro B9180 - efficient, powerful printer that produces high quality, instant dry, durable, waterproof prints that resist fading for up to 200 years,the HP Photosmart A826 Home Photo Centre - a break through in home photo printing featuring a large 17.7cm (7.0-inch) colour touchscreen with stylus included, the HP Photosmart D7463 - optimised for everyday printing, producing sharp, laser-quality documents at speeds of up to 34ppm and colour documents at speeds of 33ppm. Even photos are quick, with a 10x15cm photo printing in as fast as 10 seconds, the stylish HP Photosmart R742 Digital Camera featuring an all-metal body that easily slips into almost any pocket or purse with industry-leading in-camera red-eye removal and easy-to-use shooting modes.
About Magnum Photos and HP
In 2005 Magnum Photos entered into a printing partnership with HP. This partnership was the formal extension of a relationship that had seen Magnum collaborate with HP on various successful projects since 2003 including Magnum in May in 2004 and the touring of the "Celebration of Colour" exhibition in 2005. Magnum's partnership with HP enables Magnum photographers to use HP printers and technology for editing, book proofing and the printing of portfolio's and exhibition quality prints. Magnum photographers in turn provide feedback to HP on what they require from a digital printer in order to achieve the best possible results. The fruit of this collaboration became evident in September 2006 when HP's new line of printers was launched at Photokina in Cologne. Three bodies of work in Martin Parr's short retrospective "Assorted Cocktail" were printed on the new Z series printers and were exhibited in the Visual Gallery at Photokina. The four Magnum offices in London, Paris, Tokyo and New York utilize HP solutions, including the new HP Designjet Z3100 and the HP Photosmart 9180.
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $104.3 billion for the fiscal year ended October 31, 2007. More information about HP is available at www.hp.com.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
More information about HP in the Middle East is available at www.hp.com/me
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