Jotun Paints launches ‘Jotashield SuperDurable’ and ‘Jotashield Heritage High Build’ at ‘The Big 5 Exhibition’
Jotun Paints, one of the world's leading producers and suppliers of paints and coatings, announced today (November 23, 2008) the launch of its newest products - the ‘Jotashield SuperDurable’ and ‘Jotashield Heritage High Build’, at the ‘Big 5’ exhibition, the biggest construction show in the Middle East. The manufacturer further revealed that the newest addition to its exterior paint range is pure silicone acrylic-based product (SuperDurable) and is specially formulated to protect concrete from extreme climate conditions in the region. The company is seeking to leverage the attendance of leading players from the regional construction sector within the show, which will run from November 23 - 27, 2008 at the Dubai International Exhibition Centre.
With aims to address the increasing demand for environmentally safe paint products in the region, Jotun has introduced the ‘Jotashield SuperDurable’ - a low volatile organic compound (VOC) coating based on a special hybrid silicone binder with twice the life span of traditional coatings. Formulated to provide superior durability, the product has anti-concrete carbonation properties, and low chemical reactivity, thus enabling it to offer superior concrete protection and help reduce maintenance costs. Jotun has also identified the potential in offering specialty decorative paints amidst the growing trend for traditional designs in new structures, which is the focus of the ‘Jotashield Heritage High Build’. A follow-through to the success of its ‘Jotashield Heritage’ range, the new paint product is a single pack modified acrylic, water based high build textured coating that is ideal for buildings, which require either a worn look or trendy look.
“We believe the ‘Big 5’ exhibition is the best platform to showcase our newest professional range of products to a high-potential audience,” said Eirik Kristensen, Regional Marketing Manager (Middle East), Jotun Paints. “As a leading global manufacturer of high quality paints that address the varying requirements of a diverse range of projects, we are looking forward to leveraging our company’s as well as our products’ repute, which makes customers seek our products in high profile events such as this. We are optimistic of the attention these two new products will get during this event, which we expect to translate to massive usage of these products across the region’s new construction projects.”
Amidst the continuous evolution in terms of size and complexity of developments in the Middle East, customers are looking for top quality and high performance paint products, which address the main protective and decorative requirements of their projects. Through extensive investments in research and development, Jotun has formulated a range of paints under its protection and decorative systems, with both its newest additions - the ‘Jotashield SuperDurable’ and ‘Jotashield Heritage High Build’ expected to become reliable partners for developers and contractors in the region.
“Our extensive investments in further developing our products have led to the creation of the widest range of protective and decorative paint solutions’ being made available to today’s discerning market. Our products have been used in several major landmarks across the globe, and this success has been largely driven by our commitment to innovation. We intend to maintain our worldwide repute by providing more pioneering solutions that is in stride with the current industry trends, which will can further drive our continuing success in the region,” concluded Kristensen.
Combining proven technology and innovative solutions with a wealth of practical experience, the protection and decoration of concrete is an area of particular expertise for Jotun Paints. The company’s considerable knowledge has been built on the protection of projects ranging from reservoirs, bridges and dams to waste treatment plants, desalination plants and across the broad spectrum of concrete structures around the world.
Founded in 1926 in Norway, Jotun - one of the world's leading paint manufacturers established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001 certification. Jotun has consistently invested in state of the art factories including a plant in Shanghai, China and in Dubai, UAE, which shares the distinction as the biggest worldwide for Jotun.
Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes decorative, protective, powder, marine, floor/concrete protection and intumescent coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.
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