Let’s Play! - The all-new Volvo S60 arrives in Jordan with an exclusively digital launch
Mahmoudia Motors, one of the leading automotive groups for premium car brands in Jordan, has announced that the stunning all-new Volvo S60 has made its debut at the Mahmoudia Motors showroom, and as part of the launch is inviting customers to participate in an online game for the opportunity to win a variety of top class prizes.
The online pinball game, which has been launched across the Middle East at http://www.letsplays60.com and is open until November 18th, allows the top three scorers in Jordan to win a variety of prizes. The first prize is a one-night stay for two at a five star resort at the Dead Sea with a Volvo S60, the second prize is an iphone and the third prize is a day at Petra with a Volvo S60.
The all-new Volvo S60 had its world premiere at the Geneva Motor Show on the 2nd March and has just arrived in the Middle East markets, including Jordan. It makes its entry into one of the automotive world's toughest segments backed by an extrovert attitude never before seen in Volvo showrooms.
"The sporty design delivers a visual promise of enthusiastic driving characteristics and I can assure you that the all-new S60 truly lives up to that promise. Its driving properties are better than those of any previous Volvo. What is more, the car's innovative new technologies help you become both a better and a safer driver," says Ra'ed Shaban, Acting General Manager of Volvo.
The first-generation Volvo S60 was launched in 2000. It soon became Volvo Cars' most popular model, enjoying worldwide acclaim and peak sales of 110,000 cars in 2002. In total, there are about 600,000 S60s on the world's roads today.
The number '60' in the Volvo model range nowadays indicates their sportiest models. The XC60 was the first step. With the all-new S60, Volvo has launched its sportiest and most daring car model yet, inspired by what Volvo's design team calls the "racetrack" design that is apparent in the uninterrupted and continuous flow of the car's lines incorporated in both the interior and exterior of the car.
The all-new Volvo S60 is also packed with the latest high-tech solutions that actively help the driver avoid accidents. The Pedestrian Detection with full auto brake is a world first. To Volvo Cars' knowledge there is no other car manufacturer that offers a feature that can avoid a collision with a pedestrian. This radar- and camera-based system can detect pedestrians in front of the car, warn if anyone walks out into its path – and then automatically activate the car's full braking power if the driver fails to respond in time.
The S60 is currently available at the Mahmoudia Motors showroom with the following variants: 2.0T (203hp) and 3.0T (304hp). As of November, the following variants will be introduced: S60: 1.6T (180hp) and S60: 3.0T R-Design (304hp).