LG accelerates development of budget phones
Global digital leader LG Electronics has significantly expanded its budget mobile phone portfolio by introducing three new attractive GSM handsets to offer a wider range of products and solutions in all price categories.
The launch of the KG300, KG200, and KG110 models marks an important milestone in LG’s development of budget phones. It is an example of the digital leader’s capability to develop handsets with robust functionality, advanced user-friendly interface, appealing design and pocket-sized comfort.
LG’s latest launches are designed to deliver a spectacular performance in the most demanding operating environments. The stylish handsets are light in weight but rich in features such as WAP / MMS support, large-colour display screens, optimum connectivity and a luxurious feel.
“Our latest products put LG firmly in the driving seat when it comes to the development of reasonably priced handsets,” explained K. W. Kim, President, LG Electronics, Middle East and Africa. “Our rich legacy in the design and development of mobile phone products has put us in the top league, and we are keen to expand our market share by introducing innovative solutions regularly.”
“LG has steadily risen the ranks of the global GSM market since 2001, and the introduction of new phones demonstrates our ability to offer a comprehensive range of products that suit all lifestyles and budgets,” Kim added.
The KG300 incorporates simultaneous video recording with sound through its integrated 2-Mega Pixel camera. It also includes a WAP 2.0 browser, supported by MMS and Java 2.0 technology for downloading additional applications to the phone, and support for polyphonic ring tones. Bluetooth and USB connectivity add an extra dimension to the KG300’s rich communication features.
The multi-functional KG200 embodies the latest trends in mobile phone technology besides combining all the innovative, easy-to-use features that customers have come to come to expect from LG. Its features include advanced video capability, tri-band and GPRS support, microSD memory slot, 1.3 mega-pixel camera, and a browser supporting WAP 2.0, MMS and Java 2.0 applications.
LG’s KG110 handset is a lightweight mobile phone that presents a full range of standard features without compromising on style. Perfect for mobile users who want a simple phone without complicated features, but do not want to sacrifice style, this trendy handset offers all the basic features in an all-encompassing package.
About LG Electronics
LG Electronics, Inc. is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system.
LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets.
For more information, please visit www.lge.com
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