MODA Mall unveils Spectacular “Hala Ramadan” Campaign

MODA Mall unveils Spectacular “Hala Ramadan” Campaign
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Published August 10th, 2010 - 13:04 GMT

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Credimax
,
North Court
,
Ministry of Industry and Commerce
,
Craft Industries Development Center of the Directorate of Small Industries and Handicrafts

MODA Mall, Bahrain’s ultra-modern shopping destination at Bahrain World Trade Center (BWTC) today unveiled its spectacular “Hala Ramadan” campaign offering brand-conscious shoppers the opportunity to complement the shopping experience with an extravaganza of exciting activities and initiatives which will run until the end of the Holy month of Ramadan. The highlight will be a bonanza of spectacular prizes from our exclusive boutiques including weekly raffle draws for gift vouchers. During the campaign, for every BD 25 spent at any of the mall’s boutiques, shoppers will receive one raffle ticket to enter into a weekly draw. This year, MODA Mall has partnered with Credimax for the first time to further enhance the shopping experience of Credimax cardholders. For every BD 25 spent at the mall, cardholders will receive two raffle tickets giving them a double opportunity to win one of the exciting prizes on offer. There will be four weekly draws held on Thursdays and every week six winners will be announced. Five of the winners will receive two BD50 Gift Vouchers which can be used to purchase items at participating boutiques at MODA Mall. Each week, a special mega-prize will be given from one of the boutiques in the mall, including a watch, diamond jewellery set, exclusive mobile phone and a designer handbag. The exciting month-long campaign will also run a special Audi promotion for car lovers at the mall. The latest model of an Audi is on display at the North Court of the mall, and every person who buys an Audi vehicle will receive a USD 2,000 gift voucher, valid at any of the participating boutiques. Commenting on this spectacular campaign, Eamon Kelly, General Manager, BWTC said: "We would like to extend our hearty Ramadan greetings to all our loyal shoppers and visitors and invite them to celebrate the initiatives and activities lined up at our spectacular ‘Hala Ramadan’ campaign.” “Since this is the month of generosity and giving, this year we have tailored our campaign in a way that will enable us to reward as many loyal customers as possible and make it a truly memorable shopping experience every day throughout Ramadan. We encourage everyone to join us in sharing the true essence of Ramadan at MODA Mall and enjoy our exciting activities." MODA Mall will for the first time host a Women’s Art Exhibition in the mall, which will be a combination of paintings, photography and mixed media by female Saudi artists. The exhibition is aimed at celebrating and supporting talented female artists, giving them the opportunity to increase their visibility in the GCC. Traditionally decorated Ramadan tents will provide a comfortable evening for shoppers to relax and will be served Arabian coffee and dates in keeping with the month’s traditional spirit. The decorations in the mall represent the stars and the crescent moon, reflecting the Ramadan spirit thereby enhancing the other activities on display. As part of the celebrations children will also have the chance to have traditional henna designs applied to their hands and to have their faces painted colourfully. The Local Crafts Exhibition aims to encourage and support handicrafts in Bahrain. Several artisans from Craft Industries Development Center of the Directorate of Small Industries and Handicrafts, Ministry of Industry and Commerce will provide live demonstrations of traditional crafts of Dhows (ships), basket-making, wool weaving, traditional chests and doll-making. On sale will be craft products that represent the Kingdom of Bahrain and reflects the spirit of the Holy month of Ramadan, in general. Besides the above attractions, the mall is planning a series of exciting events to wrap up the campaign with exclusive Eid celebrations in keeping with the spirit of the holiday. The spectacular Eid events will be from Dream Master and will include shows such as Bubble World, Action Painting, Merlyn the Wizard and Light Tanoura and will take place throughout the mall from the second day of Eid for five days.

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