The new Introduction campaign for “Al-Aan” It’s Launch in Egypt
Al Aan TV held a successful press conference yesterday 18th February 2007, in the Four Seasons hotel in Cairo as part of its wide campaign in the region to introduce and share the vision of this new infotainment station.
“Zoya Sakr” head of communications Department at Al-Aan and “Heba Al Ghamrawi” the news presenter at Al-Aan attended the conference, as well as key media people in the Egyptian Media World.
Despite the fact that Al-Aan’s base is in Dubai, Egypt has been a major resource in the foundation of the channel. It has been the center for the data collection and statistics results conducted in more than 10 different countries in the Arab World.
Zoya Sakr head of communications Department says: “Our main goal is to deliver Al-Aan’s identity throughout the different Arab countries, and Egypt is considered one of the major countries that will help us to achieve our goal.”
“Heba Al Ghamrawi” the News Presenter at “Al Aan” says: “Since Al Aan is an Arabic channel with Arabic nationality, I will gain more experience by joining them and this will be a step ahead in my career.”
Al-Aan is considered to be the first TV station in the Middle East to produce its own programs, which are shown on the channel throughout the day. Al-Aan TV has been established to cover all the Arab viewers’ needs and to raise the levels of the media production in the Arab world.
About Al Aan TV:
Al Aan TV is a Dubai based free-to-air Pan-Arab satellite station, launched in August 2006. It is owned by Tower Media and it is an infotainment channel based on news and entertainment programs. The target is the Arab family with a skew towards a young female audience.
Programming is scheduled to address changing need states and audiences within the home. The content of its programs is to bring added value to the viewers while affecting their lives in a positive way and at all levels. The station showcases original programming developed exclusively for Al Aan TV.