platform to showcase uniqueness of the brand and the sultanate
David Crickmore, Amouage CEO along with Christopher Chong, Amouage Creative Director, will be attending the World Perfumery Congress held from June 5-9, 2007 in France, to share and gain insights on creating memorable perfume experiences, innovations, and the future of the fragrances world.
Held in Cannes on the French Riviera neighboring Grasse, the perfume capital of the world, the World Perfumery Congress is a leading and prestigious international event that is organized every three years by the American Society of Perfumers bringing together the industry’s most renowned executives, creators, researchers, retailers, manufacturers and marketers from 34 countries around the world.
“As the only globally distributed luxury brand from Oman, Amouage is a roving Ambassador for the Sultanate and the World Perfumery Congress is the ideal platform to showcase the uniqueness of the brand and its birthplace which is rich in culture and heritage, thereby putting them on the world stage for all to admire,” expressed Crickmore. “As the brand embraces the challenge to mould itself into a 21st century luxury global brand, our efforts are continually directed to keeping abreast of international consumer mindsets and market trends. All will be unveiled in a spectacular Silver Jubilee celebration in November along with the introduction of a wonderful new fragrance and exciting brand extensions.”
Amouage has recently launched Reflection Woman and Reflection Man, two fragrances that celebrate the power of the individual and evoke quiet introspection, which have proven to be yet another notable success for the brand. “As a fragrance that represents a turning point for the Company, Reflection has been exceptionally received in the Middle East and internationally, a positive indication that we are on the right path to realizing the brand’s enormous potential,” added Crickmore.
Great efforts are underway by the team of international professionals who have been entrusted with the comprehensive transformation of the brand under Crickmore’s direction of which details are expected to be announced shortly.
Founded 25 years ago by the Omani Royal family to sustain the millennia-old traditions of Arabian perfumery, Amouage is one of the leading luxury fragrance houses that is deeply rooted in modern Arabian opulence and creates some of the most finely crafted fragrances in the world. The only globally distributed luxury brand from Oman, Amouage’s original distinctive bottles were created by Asprey of London. The women’s bottle was inspired by the dome of the Ruwi Mosque in Muscat, whilst the men’s is fashioned after the Khanjar, the ceremonial Omani dagger.
Traditionally offered by the Sultan and members of the Royal family and senior Government Ministers of Oman to heads of state during official visits Amouage also has a stellar following around the world among celebrities including Marcia Cross, Randy Quaid, Kimora Simmons, Terrence Howard, Pierce Brosnan, Benjamin Bratt and Frank Lampard.
Amouage’s current portfolio includes the Heritage Collection, Gold, Dia, Ciel, Eau d’Amouage, Arcus, Cirrus and Silver Cologne in addition to the newly launched and incredibly successful Reflection.
Amouage perfumes are available at prestigious perfumeries and department stores around the world.
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