qfc launches new global advertising campaign – business energy
The Qatar Financial Centre (QFC) Authority has announced the launch of a new integrated advertising campaign for television, print media and the internet. The new campaign, which is already running on Bloomberg tv and will shortly be airing on CNBC, CNN, BBC World News and Al Jazeera, is the third international advertising campaign developed by the QFC since it was opened in 2005.
The new campaign introduces the tag line of Business Energy. It captures the energetic approach that the country has taken to its development, and the rapid growth in the economy and the physical scale of the country’s infrastructure. It also underlines the role that the QFC is playing in the development of Qatar’s economy.
The first two print deliverables in the new campaign are being used in a burst of advertising in the Qatari media on Sunday 18th January.
The internet-based campaign, also reflecting the overall theme and depicting shots from the tv advertisement, will launch shortly.
The first advertising campaign launched by the QFC Authority was in May 2006, using the tag line “Ready for Business”. The second, “At the Heart of Business”, was launched in September 2007.
Steve Martin, Director of Marketing and Corporate Communications for the QFC Authority, said: “Our global research shows that the QFC has now achieved a significant profile and reputation in the major financial markets of the world, which has been supported our first two very effective advertising campaigns. Business Energy is the logical next step and really underlines the pace of development that firms seeking new opportunities can now find in Qatar’s financial sector”
Qatar Financial Centre
The Qatar Financial Centre (QFC) is a financial and business centre established by the Government of Qatar and located in Doha. It has been designed to attract international financial services institutions and major multi-national corporations and to encourage participation in the growing market for financial services in Qatar and elsewhere in the region. The QFC will operate to international standards and provide a first class legal and business infrastructure for those operating within the QFC. The QFC was created by Qatar Law No.(7) and has been open for business since 1 May 2005.
The QFC Authority is the commercial, administrative and legislative body responsible for driving the commercial strategy of the QFC and for developing relationships with the global corporate community and other key institutions both within and outside of Qatar.