Redknee announces Middle East expansion at GSM Conference, Dubai
Innovative Canadian company, Redknee, today announces its expansion into the Middle East market. Redknee delivers applications ranging from real-time converged billing to mobility solutions, designed to generate increased loyalty and revenue for mobile network operators.
The move follows a recent contract win with MTC Kuwait, which has seen Redknee deploy its Integrated Real-time Billing Solution. MTC is now able to combine billing and rating of messaging and data offerings and support a wide range of end-user experiences.
Anticipated mobile saturation levels of up to 150%1 in certain Arab states, combined with the issues associated with high levels of transient network users, present some specific challenges for operators in the Middle East. Key factors for success include the ability of operators to enable consumers and enterprises to switch services between multiple mobile devices and gain revenue from roaming.
The first new product that Redknee is bringing to the Middle East region is EasyRoam. This application enables operators to activate a local number to visiting subscribers, regardless of a roaming agreement from the home network. For the user it will eliminate premium rates incurred through local calls while roaming.
Redknee will also be tailoring its existing portfolio to the Middle East market. Key products include:
Converged Real-Time Rating and Billing System - allows carriers to leverage all their service offerings and partnership agreements to create multi-service packages, volume discounts, and real-time promotions
Synaxis™ IP Charging Gateway - provides network operators with the ability to efficiently rate and bill for all types of data services in real-time
Multi-SIM – allows network operators to provide cross device service to end-users via a single number. Incoming traffic – voice, SMS, email, IM etc is dynamically diverted according to type or time of day to multiple devices, both fixed and mobile
Redknee technology is already relied on by 25 top tier network operators worldwide, including T-Mobile, Vodafone and O2. Its solutions cover a total subscriber base of 185 million.
Lucas Skoczkowski, CEO of Redknee, comments, “Following the experience gained through our work with MTC Kuwait we see a real market demand for our solutions. The current market environment in the Middle East presents some interesting challenges for operators and we believe that knowledge gained through working across the region, we can help address key issues by delivering service flexibility to operators.”
Since launch in 1999 the company has experienced 43% CAGR (cumulative asset growth rate). The
Dubai office forms an integral part of Redknee’s international strategy and brings the network to fourteen offices worldwide.
1 Figure taken from a research study ‘Arab Mobile Duopoly Growth Curve’ comprising Morocco, Jordan, Kuwait and Bahrain by Madar Research Group (May 2005)
Redknee is a leading provider of telecommunication software solutions, which enable network operators and service providers to deliver innovative value-creating services. Redknee's commercially deployed suite of software products seamlessly integrate into customer networks and provide a full set of business-critical network capabilities. Redknee’s capabilities include service provisioning, real-time converged billing, messaging, service control, customer relationship management solutions which provide value-added functionality to wire-line, mobile, circuit-switched, and VoIP service providers.
Redknee's breadth of experience and robust, scalable architecture allows our customers to enhance their service portfolio and network capabilities, while leveraging Redknee's best-in-class technical delivery organization to ensure a rapid and efficient deployment and service launch.
Redknee’s next-generation software delivers innovative services to over 25 top tier network operators, with over 185 million subscribers worldwide. Redknee’s global headquarters are located in Toronto, Canada.
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