SAP Continues to Lead Middle East Enterprise Software Market
SAP Arabia has announced that independent research firm, IDC, has named SAP as the leader in the Enterprise Applications Software (EAS) market in the Middle East and North Africa region with 33.1 per cent market share in 2005.
In its report, entitled “Arab Middle East and North Africa Software Solutions 2006 – 2010 Forecast and 2005 Vendor Shares”, IDC found that in 2005, SAP Arabia increased its market share from 30.2 per cent in 2004 to 33.1 per cent in 2005 while its nearest competitor has a market share of 23.3 per cent. Total spending on software solutions in the MENA region reached $187.35 million in 2005, representing an increase of 16 per cent year-on-year and is expected to be worth around $ 371.08 million in 2010. Saudi Arabia was the largest market with 43.9 per cent share and the UAE second with 26.8 per cent share of the regional market in 2005.
“2005 was another outstanding year for us as we registered another year of growth and leadership in the region,” said Essam Enany, president, SAP Arabia. “We enjoyed strong demand for Customer Relationship Management (CRM), Supply Chain Management (SCM) and ERP applications and penetrated five new key industries in 2005, including banking, logistics, media, construction and utilities.”
“To extend our market leadership, we launched a new initiative in the region for the small and midsize enterprise [SME] market during GITEX 2006. This new offering will allow SMEs across the board to take advantage of SAP’s best of breed ERP software that is affordable and has a short cycle of implementation. We will continue to demonstrate leadership by making business software even more powerful, flexible and accessible to organisations of all sizes,” Enany added.
SAP is the world’s leading provider of business software*. Today, more than 36,200 customers in more than 120 countries run SAP® applications—from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at <http://www.sap.com>)
(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.
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