Sesame Workshop and Warner Brothers Agreement
Sesame Workshop, the nonprofit educational organization behind Sesame Street and several worldwide co productions including the Jordanian educational series Hikayat Simsim, has entered into a multi-year exclusive agreement with Warner Bros. Interactive Entertainment. Under the terms of the agreement, Warner Bros. Interactive Entertainment has the right to create and publish interactive videogame titles worldwide based on Sesame Street, one of the most beloved and the longest running children’s television program.
“With Warner Bros.’ capability to create and publish videogames and its ability to distribute and market home videos, together, we are able to deliver the ultimate Sesame Street experience for families,” said Gary E. Knell, Sesame Workshop President and CEO. “We are incredibly pleased with this partnership in creating innovative interactive content to be enjoyed across media platforms.”
“Our worldwide partnership with Sesame Workshop marks an exciting step toward the future of preschool console games, mixing education and fun with the incredible Sesame Street brand,” said Martin Tremblay, President, Warner Bros. Interactive Entertainment. “We look forward to building an accessible educational franchise with the Sesame Street games, offering parents and children new ways to learn and play together with their favorite characters from the show.”
Sesame Workshop and Warner Bros. Home Entertainment Group’s commitment to bringing compelling preschool content to consumers will also be furthered by the release of upcoming DVD titles in 2010. The worldwide videogame partnership is in addition to the Sesame Workshop and Warner Home Video multi-year, exclusive home entertainment distribution deal for the Sesame Street library, new content, EST and Transactional VOD for distribution in the United States and Canada.
The games will offer kids both educational and entertaining content, to get preschoolers playing, laughing and learning with their favorite Sesame Street characters. Aligned with the standards of Sesame Workshop, the games will provide engaging learning experiences developed around particular types of curriculum.
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