Splash opens its largest store in UAE
Dubai: Splash, the regionally recognized fashion retailer, opened its largest store in UAE, covering a whopping 28,000 sq ft, in the UAE at the new Centrepoint, next to Marina Mall - recently. It comes close on the heels of the opening of its Al Ain outlet at Centrepoint- Jimi Mall, which also covers a huge area of 16,000 sq ft. Splash is one of the fastest growing fashion retailers in the region with 55 stores across the GCC and Jordan including 15 in the UAE.
Said Raza Beig, managing director of Splash: “Given our status as one of the few home-grown fashion retail brands in this region, we have a tremendous opportunity to penetrate the entire GCC market. Our apparels are trendy, incorporating the best from the international catwalks and customizing these to suit the customer tastes and climate of the region. In addition, at our new outlets, we have developed a unique retail ambience for each of our in-house brands in correspondence to the customer profile of the brand. The various brands epitomize different target segments and we want to highlight this variety in our layout making it easy for customers to cruise from one brand section to the other.”
At 28,000 sq ft, Abu Dhabi outlet is the largest Splash outlet yet. With increased retail space, Splash has plans to bring in further variety in its outfits and accessories. “The Abu Dhabi Breakwater outlet is a huge step for us as we intend to get bigger and better,” stated Beig.
Splash LLC is a leading fashion retailer in the GCC with headquarters in Dubai and a retail network of 55 Splash stores and 57 brand stores across the region. Splash showcases popular collections for men and women such as Ms, Nexus, Maxim, Retro, ZYNC and Scarlet. Splash is also the exclusive licensee for Lee Cooper and Kappa in the Middle East; as well as the franchisee for Bossini in Kuwait, Bahrain and Saudi Arabia.
Splash has made huge strides from its humble beginnings 13 years ago. Once perceived as a clothing store retailing value clothes outsourced from Asia and the Far East, Splash has come a long way since. Today, it is well recognized as a home-grown regional fashion retailer that walks in step with global trends and latest fashion. Over the years, its customer base has also grown in both number and sophistication.