technogym® lands in dubai
technogym® lands in dubai
Technogym and Wellness Solution signed a Joint Venture to create Technogym Emirates
Technogym Emirates is born. The Italian company world leader in the fitness and wellness sector has signed a joint venture agreement with Wellness Solution, the Dubai based company which is already working alongside Technogym as a local distributor.
The joint venture signed on June 1st at the Technogym Headquarter in Cesena, Italy, will consolidate and reinforce the long established and successful partnership between Technogym and Wellness Solution in order to better focus on the growing wellness demand driven by the fast development of hospitality, residential and leisure markets in the Emirates.
Technogym becomes the first international top player in the fitness and wellness industry to set a branch in the Emirates to be closer and offer better support to both business and private customers.
Wellness Solution owner, HH Sheikh Ahmed Bin Tahnoon Al Nahyan declared “thanks to this partnership with Technogym we are looking forward to implement in our country the Wellness Vision”.
“We are very proud of this joint venture. Together with our partner we will have the opportunity to develop both a business and a social project in this strategic area” , stated Mr. Nerio Alessandri, Technogym President and Founder, adding “Wellness lifestyle we are actively promoting worldwide represents an opportunity for everybody: people, governments and companies”.
“On a business perspective, United Arab Emirates represent a very fast growing market and thanks to this joint venture Technogym Emirates will be able to improve its customer service quality and its market penetration”, stated Dr. Hazem El-Khatib, Wellness Solution owner representative.
Technogym Emirates will strengthen the position of the company as leading provider of premium fitness appliances in Europe, Asia and South America, and among the top 3 in the world. With over 1,400 employees, 450 outside of Italy, 12 branches world wide, Technogym exports 85% of its production to 100 countries. More than 35,000 Wellness centres are equipped with Technogym and 20,000 private homes in Italy alone.
Dubai has always represented for Technogym the hub to coordinate the Middle East and the Gulf area distributors, since 2005 is active in Dubai a Technogym Representative Office directed by Mr. Michele Moro who worked alongside Wellness Solution in order to evolve the partnership to the joint venture stage.
The new Technogym Emirates will be managed by Mr. Christian Dietrich who has moved to Dubai. Mr. Dietrich matured a strong experience on the industry working as Sales Director in Technogym Benelux, one of the most sophisticated and developed markets world wide.
With a consolidated 2005 turnover of €336 million, Technogym continues to be the leading provider of premium fitness appliances in Europe, Asia and South America, and among the top 3 in the world. An innovative vision and a staunch commitment to promoting a better lifestyle through regular physical activity, a healthy diet and a positive mental approach is how Technogym defines Wellness.