Toshiba’s ‘Sell and Win’ programme extended
Toshiba Computer Systems Division today announces the extension of its staff incentive programme ‘Sell and Win’ until 15th May 2010. This move reflects the increasing number of participants joining the programme, which is aimed at motivating the floor sales staff and rewarding them for driving Toshiba’s growth in the region.
“We are pleased to announce the extension of the ‘Sell and Win’ programme to include additional channel personnel interested in participating in the programme,” states Santosh Varghese, Regional General Manager, Computer Systems Division, Toshiba Gulf.
Further to recognising the exemplary performance of the channel sales workforce, ‘Sell and Win’ supports the sales personnel with regular sales and product trainings, providing the channel with in-store branding and point-of-sale (POS) materials which are valuable sales tools.
“Training and motivating our channel workforce is a long-term investment by Toshiba. By engaging with the floor sales staff through ‘Sell and Win,’ we also ensure that they convey the key brand messages to our current and potential customers,” shares Varghese. “The ‘Sell and Win’ programme further translates to a much better in-store experience for customers who are interested in Toshiba products.”
Toshiba’s channel partners welcome the programme and find the increase in sales a positive sign that ‘Sell and Win’ works well to motivate and incentivise their staff. “Feedback from the channel has been overwhelming. We continuously receive requests to add extra sales people to the program,” adds Varghese. “We have seen a consistent growth in sell out and rate of sale from each retailer and dealer, as well as individual reported sales from the staff since the launch of the ‘Sell and Win’ programme.”
Seeing the huge-turnout of UAE and KSA staff enrolment, Toshiba is considering to launch ‘Sell and Win’ in other Middle East countries. Plans to launch the program in other countries are underway, enabling Toshiba to potentially roll-out anywhere in the Middle East. Each phase of ‘Sell and Win’ runs for a three-month period, which allows Toshiba to constantly review the programme’s effectiveness by the end of each phase and strengthen relationship with the floor sales staff.